Life — January 9, 1913 — page 69: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

of the day is that an organization shall be judged by its product and not by what it claims for itself’ of specialization, in the motor cars as in every- HIS is the ag manufacture ing else. Makers formerly thought it was necessary to inake all the parts of their car in their own plant. They nolonger doso, The jack-of-all-trades- and-master-of-none period is past. While it is true, of course, that some auto- mobile companies still make most of the parts of their cars in their own plants, yet the enor- mous overhead expense, which very frequently runs into appalling figures makes it difficult for them to keep up their high standard of work- anship in competition with the more modern methods. The almost overnight changes in methods of manufacture and in materials are causing such cnormous depreciations in machinery and tools, that it is extremely difficult for this type of man- ufacturer to keep up with the times. Some mechanical operations that required a day to perform one year ago, are now accom- plished in 34 minutes. Machines which two years ago were limited to an output of seven parts a day will now, owing to improved meth- ods, turn dut three hundred. Great Progress Never in the history of manufacture have there been such rapid strides made in efficiency and production. Therefore, it behooves the purchaser before he buys a car, to consider well the types of manufacturing plants operated by the various makers. What two years ago might have been con- sidered ideal practice is antiquated today. Successful firms must be in a position to change quickly, easily—at a moment's notice. ‘They must be free to adopt new methods and new materials, free to incorporate new: ideas and suggestions. The Abbott Motor Company can do this. Abbott-Detroit advertising for 1913 is being printed in serial form. This is the seventh of the series. The eighth will appear in Saturday Evening Post February 15, Collier's Weekly Feb- ruary 8, Life February 2. Copies of previous advertisements sent on request. ABBOTT-DETROIT ELF-STARTE: All 1913 Abbott-Detroit cars are equipped with our own specially designed, self-con- tained electric self-starter. Connected to crankshaft with independent train of gears. When gasoline motor starts, over-running clutch releases gears and they remain idle while gasoline motor is running. Not an experiment—not an attempted combination of ignition, lighting and start- ing, but a real dependable self-starter, built as a part of the engine, included as regular equipment. ‘Visit our Sales rooms and have its opera- tlon explained. CTRIG Continental Motors—Why We have demonstrated that our policy of buying motors and many of our other important parts from specialists, has enabled us to give the public a better product for less money. For instance, our motors which are manu- factured by the Continental Motor Mfg. Com- pany after our own design and under our pe sona supervision, are unquestionably su- perior to the ordinary “‘made in our own fac- tory product.” ‘This is due to the fact that the Continenta Motor Mfg. Company has made a specialty of manufacturing automobile gasoline motors for many years. Their methods and machinery are par- ticularly adapted to motor manufacture. ‘Their men have been trained to do this one thing and do it well. Abbott )etroit Built for Permanence and Guaranteed for Life We are compelled to take only those motors which are en ely sati We are not compelled, as are many manu- facturers who use their own motors, to lower the standard of inspection on a power plant during rush periods, Every motor must be right before we accep! it, and thus we get the very cream of the pro¢- uct. Purchaser Gets Benefit This same policy of giving the purchaser the best we can for the money has been carried out throughout the entire car. The quality is there. It only remains for you to satisfy yourself regarding its value. Therefore, call at our sales rooms and let us show you the cars that have been produced under such a policy: The new 1913 Abbott- Detroits—the best cars in the world at the price—"Built for Permanence” and “Guaran- teed for Life.” Remember— Electric Self-Starter Electric Lighting Standard Equipment on all Models. “The demand of the day is that fani~ sation shall be judged by ite product and mot by what is claimed for itself.’ This i. lf |. Apply it when is ectin, the 1513 Abbott-Detroit Care, Pectine Models and Prices ‘4-40 Fore-Door Roadster, 16-inch wheel base, .. .$1700 34-40 5-Passenger, Fore-Door Touring Car, 116-Inch ‘whee! base. eraesrnceee $1700 44-50 5-Passenger, Fore-Door Demi-Tonneau, 121- Hoch whee! Base. : + $1973, 44-50 7-Passenger, Fore-Door Touring Car, 121-tneh, wheel base. sipseeeee 44-50 Battleship Roadster, 121-tnch wheel base 44-50 7-Passenger, Fore-Door Limousi wheel base... 6... $2000 ++ $2150 121-tneh $3050 Advanced Catalog on request ABBOTT MOTOR COMPANY 615 Waterloo Street Detroit, Michigan