Life, 1913-01-09 · page 6 of 100
Life — January 9, 1913 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The top half features a Victor Records advertisement showcasing famous opera singers and classical musicians of the era (Caruso, Melba, Tetrazzini, and others). The ad's central claim—that "the world's greatest artists make records only for the Victor"—is a straightforward commercial pitch promoting Victor's phonograph records and players. The bottom contains a small cartoon titled "On the Firing Line" depicting two chess pieces (appearing to be religious figures based on the crosses), with text about monks and beer. This appears to be a brief, unrelated humorous piece about monks drinking. The remaining content consists of additional advertisements (Cortes Cigars, Rad-Bridge auto accessories, and a patents notice), typical of Life magazine's revenue model at this time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The world’s greatest artists make records only for the Victor The world’s greatest artists! Caruso, Mel- ba, Tetrazzini, and others who have for years charmed enthusiastic audiences, and whose names are known in every home. The world’s greatest artists! New comers in the field of American opera—Titta Ruffo and Frieda Hempel who have scored great suc- cesses abroad, and whose voices were heard on Victor Records before these artists ever appeared in America. The world’s greatest artists! Journet, Jadlow- ker, and others who will not return to America this season; Michailowa, Battistini, Huguet, and Paoli, who have not yet appeared in America; and Sembrich, Plancon, and Patti, who have retired from the operatic stage. And there are even artists who are no longer among the living—Tamagno and Gilibert— whose voices are preserved for all time on Victor Records, the living evidence of their greatness. The world’s greatest artists—universally acknowledged the foremost exponents of the operatic art—all brought to you on the Victor to sing for you in your own home the master- Pieces of the great composers. Any Victor dealer in any city in the world will gladly play any music you wish to hear and demon- strate to you the wonderful Victor-Victrola. Victor-Victrolas $15 to $200. Victors $10 to $100. Your dealer will arrange terms to suit your con- venience, if desired. Victor Talking Machine Co., Camden, N. J., U.S.A. Berliser Gramophone Co , Montreal, Canadian Disteibutors ON THE FIRING LINE Songs are sung to the brave and fair Over the foaming beer and wine So why not a toast to that hardy pair, The Andiron Boys—on the firing line? Quality and Quantity A man, driven home on a very wet night, wished to give the cab-driver something to keep the cold out. Find- nothing at hand but a liquor-stand with its tiny glasses, he filled up one and handed it to Jehu, remarking: “You'll think none the worse of this because it was made by the holy monks.” God bless the holy monks!” ex- claimed the driver as he drained the glass. “It's thimselves that can make good liquor, but the man that blew that glass was very short of breath.” Enlargement Apropos of the movement on foot —apparently somewhat popular in its nature—to enlarge the Metropolitan Museum of Art to make room for some of the art treasures which Mr. J. Pierpont Morgan has presented to 7 the Museum, we like the idea im- mensely. Not only do we believe that the Museum of Art should be en- larged for the purpose mentioned, but y we believe that it should also have rooms in addition to contain some of the other artistic exhibits for whi¢h Mr. Morgan has become justly cele- ] brated. ‘or example, we would suggest that a special room be added for the pur- <hibiting the various spec mens of bond issues with which Mr. Morgan has relieved our government during various critical times in the pose of past | Also, there should be a room which would give an industrial exhibit of how to “reorganize” various things, + showing the way that the workers in | Mr. Morgan’s factory fit in the vari- ous parts until the finished product is finaly placed upon the market. This would include lamb shearing and other details in financial development which will naturally suggest themselves to the acute reader. Also, there should be a special pic- ture gallery, containing the portraits of the various statesmen who in times gone by ve felt obliged to come to Mr. Morgan when they needed help. 7 Space should be left in this room to provide for the future. We have suggested only some of the possibilities for the improvement and extension of the Museum of Art. Many others will naturally recur to the experts who are more intimately acquainted with the intricacies of run- ning the government than we happen to be at the present moment. A word to the wise is sufficient. = “MADE AT al WESTJI— IT SELLS IN SPITE OF US got the sale down one mont! ie copies, but it is going up again—Probably too cheap, soc Try the bookse! it for you. ‘A Plain American nd’ will not stop selling. We He won't have it, but he might order Doubleday, Page & Co., Garden City, N.Y. RAD - BRIDGE EEE ‘and and tiearmed estar, . New York and prizes offered for inventions sent free. ATENTS SEER RETORNED |. Send sketch for free search of Patent Office Records. How to Odtsia a Patent and What to Invent with list of Inventions wanted advertised free. ton, D.C. VICTOR J. EVANS & CO., Wai comicbooks.com