Life, 1913-01-09 · page 4 of 100
Life — January 9, 1913 — page 4: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or a political cartoon. It promotes Truffault-Hartford shock absorbers for automobiles. The image shows a car that has crashed into a fence, apparently after hitting a pothole or rough road. The advertisement's point is commercial, not satirical: it argues that installing Truffault-Hartford shock absorbers makes driving comfortable on any road condition ("Life is a comfortable proposition for the motorist who has the Truffault-Hartford shock absorber on his car"). The ad lists compatible car brands (Packard, Hudson, Oldsmobile, etc.) and pricing ($15-$60). The company's headquarters was in Jersey City, New Jersey. There is no political satire or social commentary—this is straightforward early-20th-century automotive advertising using a humorous mishap to sell a product.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IS A COMFORTABLE PROPOSITION FOR THE MOTORIST WHO HAS THE “Ffatfault-artlord SHOCK ABSORBER ON HIS CAR fe And you too, with your car similarly fitted, can travel WHEREVER and WHENEVER you please, and find every road a boulevard. __ This time-tried essential to motoring enjoyment and econcmy belongs on your car. Road- wise motorists know how Truffault-Hartfords absorb the jolts and jars of rough, uneven roads— making every mile of travel a delight—every road a boulevard. And just as important as comfort and ease—Truffault-Hartfords mean greater economy in operation and upkeep. Tire troubles are decreased-—repair bills are smaller, tire bills fewer. And—if you buy any one of these noted American or foreign cars, you get TRUFFAULT- \ HARTFORD SHOCK ABSORBERS as regular equipment without extra charge : | Packard Stevens-Duryea Hudson Six Mercer Chadwick Diamond T Fiat Six Oldsmobile National Thomas McFarlan Six Corbitt 4 Alco Stoddard-Dayton Marmon American 50 Nyberg Brush Benz Premier Columbia Metallurgique For the best builders, the shrewdest buyers, and the wisest users, all have come to the 4 expert's opinion that— A Car CAN'T BE FULLY Equipped Without TRUFFAULT-HARTFORDS Put them on your present car. Specify them on your new.one. They'll pay you big dividends in COMFORT and ECONOMY with every mile you drive. | Five sizes—$15—$25—$40—$50—$60 for any car and every road HARTFORD SUSPENSION COMPANY EDW. V. HARTFORD, President 165 Bay St., Jersey City, New Jersey BRANCHES IN New York, Philadelphia, Jersey City, Chicago, Boston, Indiarapolis, Kansas City. Newark, Detroit + DEALERS-—RIGHT IN YOUR TOWN comicbooks.com