Life, 1913-01-09 · page 2 of 100
Life — January 9, 1913 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes Baker Electric automobiles, manufactured by The Baker Motor Vehicle Company in Cleveland, Ohio. The ad emphasizes luxury features of the "New Baker Coupé": revolving front seats (allowing passengers to face forward or backward), either lever or wheel steering options, low front windows for rear visibility, and French design styling. The text stresses mechanical excellence, hill-climbing ability, and low operating costs compared to other electric vehicles. The ornate decorative border and period photograph of the enclosed automobile are typical design elements of early 1900s automotive advertising. This represents standard commercial promotion rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
More Luxury—New Conveniences—Greater Comfort in the Magnificent New Baker Coupé The mere announcement of the magnificent New Baker Coupe resulted in the sale of hundreds f put the country, even before the final in their 4 plant. There could be no more emphatic proof that this handsome model—the lat ton by the oldest, foremost and largest el r builders in the country—fully meets the demand for a thorough ish, yet conservative, coape. It is a big, roomy motor car, with full limousine back, longer wheel ba: I, low-hung body lines and new hoods of . REVOLVING FRO are one of the innovations introduced in Baker Model. These permit the occupants to face forward or THE BAKER MOTOR VEHICLE turn about. view of the road is possible from the rear seat because of the exceptionally low front and front quarter windows. Either Lever or Wheel Steer The former from rear seat, the latter from left front seat (with controlling lever attached to ng mast). In every detail this n is a car of supreme cony nce and Baker luxury endures, be was built first; the luxury was added With Baker beauty is unquestioned mechani excellence—the kind that gi the car its long life; its remarkable ability to climb hills and to stand up under the hardest service, always at a lower cost of upkeep than any other electric. COMPANY, CLEVELAND, OHIO comicbooks.com