Life, 1913-01-02 · page 43 of 44
Life — January 2, 1913 — page 43: what you’re looking at
What you’re looking at
This page combines advertisements and promotional content from an early 20th-century issue of *Life* magazine. **Left side:** A Milo cigarette ad uses flirtatious language ("My lovers have left me...but they always come back"), personifying the cigarette brand as a romantic figure to appeal to smokers. **Bottom left:** "Canoebial Bliss" is a romantic photograph of a couple in a canoe—likely a humorous caption playing on the word "cannibal" to suggest intimate togetherness. **Right side:** The magazine promotes its upcoming "Auto Number"—a special issue focusing on automobiles, which were still relatively novel and exciting technology. The cryptic reference to "that Awfully Awful Number" speeding "at a million feet a second" toward Earth on "March 25" appears to be satirical promotion, possibly mocking contemporary astronomical or scientific anxieties, though the specific reference is unclear. The page demonstrates *Life*'s dual function as both satirical publication and commercial vehicle for luxury goods advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The ‘Different’ My lovers have left ddrees, AY Cigarette me from time to time-— as fickle lovers will—but they always come back. —MILO. New York <AGE | } ' | CANOEBIAL BLISS Number of That Awfully Awful Number is speed- ing toward the Earth at the rate ofa million feet asecond. Due March 25. It’s Spreading Everywhere that The Auto is coming next week. This is one of the monumentally magnificent numbers of the year. One hundred pages. Ten cents everywhere. SPECIAL OFFER Enclosed find Send LIFE three months to Ww subscribers: no his order m Open only to renewed at thi direct; not Uhr & fy LIFE, 17 West 31, New York Je ONEYEARSS.00. (CANADIANSS.S2, FOREIGN 6.08.) gh an agent or dealer comicbooks.com