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Life, 1912-12-19 · page 5 of 40

Life — December 19, 1912 — page 5: what you’re looking at

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Life — December 19, 1912 — page 5: Life, 1912-12-19

What you’re looking at

This page is primarily **advertising**, not satirical content. The left side advertises the **Smith Premier Typewriter** by Remington, highlighting "Complete Visible Writing" as its distinctive feature—the keyboard remaining visible while typing. Below this is an ad for **Evans' Ale**. The center features a sentimental poem titled "How-d'y'-do and Good-bye" about parting from loved ones, likely seasonal holiday content. The right side contains multiple ads for **electric commercial delivery vehicles**—wagons and trucks operated by various companies (Macy's, Ward Bread Co., Adams Express). These ads emphasize cost efficiency and reliability compared to horse-drawn wagons, reflecting early 20th-century industrial transition. The **Electric Vehicle Association of America** advertisement concludes the page, promoting broader adoption of electric vehicles. This represents period advertising reflecting technological modernization circa 1912.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

NP10 Complete Visible Writing This is the great distinctive feature of the, Model 10 Smith Premier Typewriter Complete Visible Writing means not only that the writing itself is visible, but that the operating | machinery which produces the writing is also vis- ible. Above all, it means that the keyboard is completely visible. Why? Because it is the only typewriter having a key for every character—hence the char- | acter printed by each key is always the same. This distinctive feature has won for the Smith Premier Typewriter an immense army cf loyal | users, Smith Premier Department Remington Typewriter Company (Incorporated) New York and Everywhere Delay No Longer Call, write, telephone or telegraph to nearest dealer fora Christmas barrel containing 10 dozen bottles of vans’ Al gad distribute in tots to sult to friend the sai ing the Christm: + Ideal C.M. EVANS & SONS, + Estab, 1786 - Hudson, N. Y. How-d’-y’-do and Good-bye One day Good-bye met How-d'-y'-do Too close to shun saluting ; But soon the rival sisters flew From kissing to disputing. “ Away!" says How-d'-y'-do, * Appals my cheerful nature; No name so sad as your's is seen In sorrow’s nomenclature. Whene'er I give one sunshine hour Your cloud comes o'er to shade it; Whene'er I plant one bosom flower, Your mildew drops to fade it How-d’-y'-do has tuned cach tongue To hope’s delightful measure, Good-bye in friendship’s ear has rung The knell of parting pleasure. From sorrows past my chemic skill Draws smiles of consolation, While you from present joys distill The tears of separation.” Good-bye replied, “Your statement’s 1 your cause you've plea But pray who'd think of How-d Unless Good-bye preceded? Without my prior influence Could your’s have ever flourish'd? And can your hand one hour dispense But those my tears have nourish’d? How oft, if at the court of Love Concealment be the fashion, When How-d'-y'-do has failed to move, Good-bye reveals the passion! How oft, wlien Cupid’s fires decline, As every heart remembers, One sigh of mine, and only mine, Revives the dying embers! Go bid the timid lover choose; And I'll resign my charter, If he for ten kind How-d'-y'-does One kind Good-bye would barter. From love and friendships kindred source We both derive existence, And they would both lose all their force Without our joint assistance. ‘Tis well the world our merit knows; Some time, there's no denying. One half in How-d'-y"-doing goes, And Vother in Good-bycin WR. Spencer. A Distinction Cora was fond of all-inclusive prayers, and one night she offered the following discriminating petition “Lord, please bless mother and father and all of us, and give us everything good: and please bless our friends, and give them what is good for them!” Harper's. | 3 CES package Electric Commercial Vehicles cut the de- livery cost from 8 2-5 cents to 6 2-5 cents for Macy & Co.—one of New York's de- partment stores. Think of it—far greater efficiency, inestimable advertising and 25% saved! Figures Tell the Story A large Cleveland department store has 8 Electric Delivery Wagons in| service, making its package delivery over a large area of the city’s paved] and unpaved streets. In December, | | 1911, 247 deliveries were made daily,| ! the actual cost for each package| delivered being but 2.7 cents. The’ Denver Gas & Electric Co. sup- planted a horse wagon with a 1000 Ib. Electric. It did 21.9 per cent more} work, at practically the same cost] of operation. What One Company Did The Ward Bread Co. operates 200 Electric} Delivery Wagons in Greater New York.| The average cost of operation per mile pe: vehicle during the unfavorable: weather from January to March, 1912, was $0.0466, The efficiency was 98 83-100 perscent—and| this during winter! | Electrics in Widespread Use} Everywhere you will find Electrics where cost is considered and swift, sure and silent delivery is| wanted. The Adams Express Company, th American Express Company, Marshall Field & Co. Carson, Pirie, Scott & Co., Gimbel Brothers arc] all using Electrics with great success and are putting} more and more of them into service. Investigate the Electric Now There is a full 80% of trackless city haulage that] Electrics can do cheapest and best. You can’ afford to be satisfied with your present delive: system until you have investigated and found ou what Electrics can do foryou. If you will write us today, we will gladly send ycu interesting litera] cure about Electric Commercial Vehicles. Public interest and private ad- vantage both favor the Electric ELECTRIC OF AMERICA BOSTON NEW YORK, 124 W. 42nd St. comicbooks.com