Life — December 19, 1912 — page 5: what you’re looking at

What you’re looking at

# Page Analysis This page is primarily **advertising**, not satirical content. The left side advertises the **Smith Premier Typewriter** by Remington, highlighting "Complete Visible Writing" as its distinctive feature—the keyboard remaining visible while typing. Below this is an ad for **Evans' Ale**. The center features a sentimental poem titled "How-d'y'-do and Good-bye" about parting from loved ones, likely seasonal holiday content. The right side contains multiple ads for **electric commercial delivery vehicles**—wagons and trucks operated by various companies (Macy's, Ward Bread Co., Adams Express). These ads emphasize cost efficiency and reliability compared to horse-drawn wagons, reflecting early 20th-century industrial transition. The **Electric Vehicle Association of America** advertisement concludes the page, promoting broader adoption of electric vehicles. This represents period advertising reflecting technological modernization circa 1912.