Life, 1912-12-19 · page 32 of 40
Life — December 19, 1912 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content**, not political satire. It contains: 1. **Londonderry mineral water advertisement** (top): Standard product promotion claiming purity and natural sourcing from New Hampshire springs. 2. **"Weird Titles for Devotional Books"** (left column): A historical feature about absurdly long, colorful book titles from Oliver Cromwell's Puritan era (1600s)—examples include "Hooks and Eyes for Believer's Breeches" and "A Pair of Bellows to Blow Off the Dust Cast Upon John Fry." The humor derives from period Puritan culture's elaborate, metaphor-heavy religious publishing style. 3. **O. Henry and Kipling book set giveaway** (center/right): A major promotional offer for a discounted 8-volume O. Henry collection, marketed as the "American Kipling" and compared to literary masters. The offer uses competitive pricing psychology. 4. **Surburg's Arcadia Pipe Mixture advertisement** (bottom left): Tobacco product marketing. The page reflects early 20th-century Life magazine's mix of satirical commentary and commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oe catch the ih uae of bub- ling springs and feel the in: freshness of the woods when att: ‘Londonderry It is the purest, most palatable of natural mineral waters. RN) ly pure, Londonderry i is distributed in sterilized bottles hermetically sealed at the springs in New Hampshire's granite hills, Reaches your table pure and palatable as Nesne made it. Soaphling {efforoercent) in threa table, sizes, Plain, (til) tn half i = Londonderiy” local a We will see you are LONDONDERRY LITHIA SPRING WATER CO. Nashua, About the same time was also pub- lished “The Spiritual Mustard Pot, to Make the Soul Sneeze with Devotion,” ““Salvation’s Vantage Ground of a Louping Stand for Heavenly Believers” and “A Shot Aimed at the Devil's Head- quarters Through the Tube of the Can- non of the Covenant.” The author of the first work speaks directly to the point. Then came “A Reaping Hook, Well Tempered, for the Stubborn Ears of the Coming Crop, or Biscuits Baked in the Oven of Charity, Carefully Conserved SORES] 5 PEST] peel Weird Titles for Devotional Books Names of Volumes Printed in Cromwell's Time Were Almost as Long as One of the Prayers of Praise- God Barebone. A Most Delectable, Nosegay for God's is the title of a pamphlet published in 1626. Quaint titles were the rule in those times, and particularly in Puritan writings. Perhaps the sober-faced Roundheads liked sugar coating on their spiritual fare Another title of that period is “A Pair of Bellows to Blow Off the Dust Cast Upon John Fry,” and another is “The Snuffers of Divine Lov Cromwell's was particularly famous for title pages. A book on char- ity is “Hooks and Eyes for Believer's Breeches.” We also find “ High-Hceled Shoes for Dwarfs in Holines: “Crumbs of Comfort for the C of the Covenant.” An imprisoned Quaker published “A Sigh for the Sinners of Zion Breathed Sweet Perfumed ints to Smell At,” time Given Away A 6 Volume Set of Kipling, Beau- tifully Bound in Cloth—A Xmas Gift to Those Who Send the Coupon Now for the Authorized Uniform O. HENRY—IN 8 VOLUMES If you paid $125 for the only other uniform set of O. Henr: this doesn't-interest” you. Otherwise you can ‘t afford to miss i For O. Henry is the American Kipling, “The American de Maupassant,” the American master of the short story—the onder of a new style—a new literature. Other nations are going wild over him. Memorials to him are being prepared. The text books of English literature are including his stories; colleges are discussing his place in literature; theatrical firms are vying for rights to dramatize his stories. Each story—vivid, human, real—may lay bare some cruel social wrong or just a quaint, Jear glimpse of g good ‘and happiness and fun. The Arabian Nights of New York "—his tales of the big Ci ‘ity, ch the glamour, the romance, the clusive, seething spirit of the “Four Million.” Each story may spring a surprise or lead you quictly on, only to turn and laugh at you in the end. If we could show you a list of the 179 stories in this wonderful set, you would send the coupon at once just for the promises of interest in the bare titles. Why Such Giving Away The only uniform edition of O. Henry ever made sold at $125 a set before it was printed. Now togct this 8 Volume Uniform Authorized ion down to the low price weare making here, we must order a big edition—and have enough advanceorders to justify i it. we give sof Kipling? away, to get the first orders for O. Heney i in Send Both Sets Back if You Like Send the coupon without money today. It will bring the 8 Out of a Hole in the Wall of an Earthen Vessel, Known Among Men by the Name of Samuel Fish.” XUNGH “O complete volumes of O. Henry and the six complete volumes of Kipiing all. charges prepaid. When you get the sets, examine the bindings carefully, examine the gold tops, the real stamping — test the paper by every standard you know, try the readability of the type. Look for flaws. Then sit down and read. If you don’t think then that this set of O. Henry is so well made as to be worth twice the money and that the Kipling is so good-looking that anybody would be delighted to have it asa Christmas gift send both sets right back at our expense. And if you don’t think that these 14 volumes contain more joy and inspiration, more big emotions and big thoughts than you ever expected to find in the covers of 14 volumes— send the books back. send the coupon without a cent of moncy today. It costs you nothing, puts you under no obligation. It will bring you a delight and a bargain. But do it this minute. You must order right now to get the Kipling sct. This is an offer that won't wait for dalliers. Send your coupon today without money. Then sit down and wait for a real Org aryduioy Lr "ed Pio) “pIO¥ pur ‘uaqu3 Uy punog sauinjo, Anyway Sursruc’s ARCADIA PIPE MIXTURE The Tobaccos are all aged. Age improves flavor; adds mildness; prevents biting. In the blending, seven different tobaccos are used, Surbrug’s “Arcadia” is in a class by itself—nothing so rich in flavor—so exhilarat- ing in quality. A mild stimulant. At Your Dealers. SEND 10 CENTS for sample which Will convince, THE SURBRUG COMPANY 204 Broadway New York Reviews Company 2508 Review of comicbookten a