Life, 1912-12-19 · page 2 of 40
Life — December 19, 1912 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Johnnie Walker Scotch Whisky advertisement**, not political satire. The large illustration shows a bottle with decorative figures and scenes depicted on its label. The ad emphasizes the product's "tamper-proof bottle" innovation, assuring consumers they receive only genuine whisky "the distillers put in." It highlights the brand's heritage ("Distilled under the same family management since 1820") and quality guarantees. The text references Red and Black Label varieties and includes instructions for proper pouring. The agents' New York address suggests this targets American importers during the early-to-mid 20th century. There is **no political cartoon or satire present**—this is straightforward commercial advertising emphasizing product authenticity and brand prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Entered st the Post Office at New Yi Have you ever had wow fl) your Whisky} _... tampered with? VORININN YAMIN EL? in this new tamper - proof bottle assures that you pour out only what the distillers put in -——————genuine Scotch Whisky. RED Label (*%7") BLACK Label (°2,2%.7° To safeguard these ages, the policy of the distillers for the future is the same as their policy of the past. First and foremost to see that the margin of stocks over sales is always large enough to maintain the unique quality. Distilled under the same family management since 1820. Matured by time and nature alone. Guaranteed Same Quality throughout’ the World If you have any difficulty in obtaining Johnnie Walker Whisky in the new ‘Protective’ bottle, send us a postal card with the name of your dealer, and we will see that you are supplied. Address: WILLIAM & HUMBERT, Agents, 1158 Broadway, New York Howto Pour. —Tilt the bottle quickly nearly upside down. If the whisky does not flow freely, give the bottle a slight shake to ‘set the valve in motion. comicbook Mee