Life, 1912-12-12 · page 46 of 48
Life — December 12, 1912 — page 46: what you’re looking at
What you’re looking at
This page combines advertising with light humor content typical of early 1910s Life magazine. **Main Advertisement:** A full-page promotion for Woodrow Wilson's political manifesto *The New Freedom*, appearing serially in *The World's Work* magazine. The portrait and text present Wilson as a new political leader for 1913, emphasizing his organized statement of political principles. **Humorous Content:** Three brief jokes appear: 1. "Why the Judge Was Powerless"—a courtroom anecdote about juror insubordination 2. "Proof"—a boy's logic about finding a golf ball 3. **Social Commentary:** A poem from *The Masses* criticizing women's fashion choices as foolish and expensive **Period Advertisement:** An 1875-style advertisement demonstrating absurdly long chains of hearsay ("Governor Tilden says that John Hanson told him...") to promote Lynn Haven oysters—satirizing exaggerated vintage advertising claims. **Product Ads:** Club Cocktail and Heublein liquor advertisements emphasizing age and quality. The page reflects Progressive Era concerns: political leadership, courtroom justice, gender criticism, and consumer products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 Z 5 ——s % PRS ERS VES ERS EEE NESE WOODROW WILSON has arranged in an orderly and impressive way his state- ‘ment of his political creed and purpose under the title of THE NEW FREEDOM which will run for several months in THE WORLD'S WORK. Begin the new year with the new leader in THE WORLD’S WORK which first and most thoroughly presented the life of Woodrow Wiison to the American people Garden City DOUBLEDAY, PAGE & COMPANY New York Write to-day for prospectus for 1913 Why the Judge Was Powerless The jury, after long deliberation, denied ianablé to ares jaa ‘perfeely clear case. The judge, thoroughly ex- asperated at the del id: “T discharge this jury.” One sensitive juror, indignant at what he considered a rebuke, faced the judge. “You can't discha me!" he said, with a tone of conviction. “And why not?” inquired the judge ia’ sucprise, “ Because,” announced the juror, point- ing to the lawyer for the defense, was hired by that man there!" —Ladies’ Home Journal. Proof Tommy went home one day with a nice new golf ball. “Look at the lost ball I found on the links, father!" he said “But you are sure, Tommy,” said Mr. Traddles, “that it was a lost ball really?” “Oh, yes,” said the boy. “I saw the man and his caddy looking for it.” —London Opinion 2474 Female Fashions What a fool we have in Woman! Oh, what crazy things she wears! What a privilege to marry One whose dress would frighten bears. Oh, what colds she often catches, Oh, what needless bills she grows, All because she will not have a Little bit of sense in clothes. —The Masses, An Old Time “Ad” How an Artful Tradesman, in 1875, Drew Attention to the Presence and the Ex. cellence of His Wares REMEMBER Governor Tilden says that John Han- son told him that he heard Web Wag- ner say that Anna E. Dickson told him that D. S. Decker heard that there was no doubt that John McLaren said that S. T. Benedict thought Fred Seward had told Jim Johnson that Cushney had declared to John Fulton that it was gen- erally believed that Harry Hull said, in plain terms, that he heard Al Berry say that his friend, Harriet Beecher Stowe, had said that Fred Hotchkiss informed her, at Delmonico’s, that it was well known all over the country that Fin Helwig had caught Jimmey Farthing in saying that in his opinion it was a mat- ter of fact, of great public interest, that Nate Wells had said Fred Howell told him that COHED S. would receive, on Thursday, Oct. first invoice of LYNN HAVE never before sold in Gloversville, and all for thirty-five cents a quart. There’s just the difference be- tween a raw, poorly made Cocke tail and a Club Cocktail that there is between a raw, new Whiskey and a soft old one. The best of ingredients—the most accurate blending cannot give the softness and mel- lowncss that age imparts. Club Cocktails are aged in wood beforo bottling—and no freshly made Cocktail can be as good. Manhattan, Ma: standard blends, bottled, ready fo serve through cracked ice. Refuse Substitutes AT ALL DEALERS G.F. HEUBLEIN & BRO., Sole Props. Hartford “New York ” London comicbooks Meal