Life — December 12, 1912 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ilippines hile te. ch was ral rows 1a raw st duty ed Gen- They general itor in epubli- say to urs is of an home, Set Gen'l Distr, No-Rim-Cut Tires—10 Oversize 12 Years in 1—and Over Our fiscal year ended November 1. We sold in that year 918,687 automobile tires— again of 125 per cent over 1911. Our greatest previous gain was 100 per cent. Last year’s sales by far exceeded all our previous twelve years put together. They were enough to equip completely 230,000 cars. Yet the demand last year exceeded our output by 400,000 tires. Next Year—500,000 Cars ¢ which we ar mean an ip, Goody ar makers see! half of next y out with Goodyes Contracts with insure that nearl new cars will ge tires. Think what that means—about as many Goodyear tires as all other makes, togeth The demand from car users is increas- ing at an even greater rate. Major Savings This flood of demand began with the advent of No-Rim-Cut tires. r This patent tire ended rim-cutting forever. And that, as shown by ¢ statistics, saved 23 per cent of tire 2 Men are quitting clinchei sof thousands, to get rid of th -cutting troubles. Branches and Agencies in 103 Principal Cities More Service Stations Than Any Other Tire Then we made these tires—our patent type—10 per cent over the rated size. And that, with the average car, adds 25 per cent to the tire mileage. Th age tire bil a saving tire users now, we figure, a mil- lion dollars monthly. Mileage Tests Then we built a machine on which a time are worn out in our er all road conditions. two features of ours cu! used that Year after year we ha machine to compare fabrics and formu- . methods, materials and ide: We Iso compared rival tires with our The mileage is metered, and the meter told us when we reached the limit—when we had the best tire in existence ron thousands of ne story to users. for this wondrous Then the odom cars told th That's the r Goodyear gro" No-Rim-Cut Tires With or Without Non-Skid Treads These are facts to ponder, if you own a car: Why has this tire so outsold all the others? Why are sales doubling faster than we can build factories, after seventeen hundred thousand have been tested out? You know, as we know, that nothing has done it save lessened cost of upkeep. In this day of odometers, men are making com- parisons. 1,700,000 Used Up to November 1st men had put into use 1,700,000 of these tires. They are running now, we figure, on 250,000 cars. The present sale—918,687 last year —is a simple result of those test You can't for a moment think these These figures reveal the result. men mistaken after after all these all these years, They are seek- ing just what you seek—lesser cost per mile. They records of cost. such men h: com Doesn't it seem to certain that the same you? are using odometers—keeping ‘And a quarter-million ¢ to Goodyear tires. you reasonably tests would win Our Latest Invention The Winter Tread The latest service our experts have rendered lies Non-Skid tread. Not a regular tread with short-lived corrugations, but an extra tread made very tough rubber, giving a double This thi cut blocks. miles. They pr face countless edges grasp with a bulldo; The blocks meet extra tread gives us deep: last for thousands of t to the road sur- and angles, which grip. the ba: sot AKRON, OHIO before. strain is distributed over the fabr \d tires. as with smooth-tr tion alone, our fe of not perts skids. Ple. say, will double © make your comparisons. The advantages here will be obvious to you You'll see that we have s ed the problems. Write for the Goodyear Tire Book r edition. athe Note the double-thick tread, to give multi- plied endurance. Note the deep-cut blocks. And we think 200,000 have been tested out. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO We Make All Kinds of Rubber Tires, Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. (908) comicbooks.com It tells all the ys to save on tires. Note the sharp edges and angles, facing every direction. Note how the blocks widen out at the base, So the strain is distributed. a small part of the fabric. Our experts spent three years on this diffi- cult problem. the skidding question as it never was solved It never comes on they've solved e Accessories and Repair Outfits