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Life, 1912-12-05 · page 94 of 116

Life — December 5, 1912 — page 94: what you’re looking at

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Life — December 5, 1912 — page 94: Life, 1912-12-05

What you’re looking at

This page mixes advertising with satirical content typical of Life magazine's format. **The Main Advertisement** is a full-page Pabst Blue Ribbon beer ad featuring a jolly Santa Claus face emerging from a beer bottle, promoting holiday entertaining. The tagline "Nothing but the best will do at Holiday Season" uses Christmas imagery to sell beer. **The Satirical Sections** include: 1. **"Patriotic"**: A joke mocking American overconfidence. A British ambassador recounts a schoolboy who answers "Who was the first man?" with "Washington" rather than "Adam," illustrating Americans' inflated national pride. 2. **"Composite"**: Introduces "The Smith Family"—a detailed satirical portrait of an upper-middle-class American household, cataloging each family member's character type (the businesswoman suffragette daughter, the intellectually pretentious sons, etc.). 3. **Beauty advertisements** for eyelash treatments and facial products. The page reflects early 20th-century American consumer culture and gender/class stereotypes while gently mocking American nationalism and social pretension.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Christmas Cheer Nothing but the best will do at Holiday Season —especially if you expect to entertain. Pabst BlueRibbon The Beer of Quality is the choice of people who know why one beer is better than another. It's the only beer that pleases everybody. It hasa flavor all its own and is not tobe compared with any other. Bottled only at the brewery in crystal clear bottles showing at a glance that it is clean and pure. Be sure you have a case sent home. Phone or write. Supplied by Best Dealers Everywhere . Patriotic Mr. Bryce, the British Ambassador, tells a brief story to illustrate the cx- alted opinion that he thinks Americans generally have of their nationality. It was in a schoolroom, and during a review of history since the creation. “Who was the first man?” the cx- amining teacher aske “ Washington,” ha boy, quoting a familia an, “ First in war, first in peace, first" “Wrong. Adam was the first man.” “Oh,” the pupil sniffed disgustedly, Served in the Leading Hotels “if you are talking about foreign efs- ~ New York Tribune. A crrratx teacher used to say, “A very large portion of lea hath es caped me. T mean that portion which T was ashamed to learn from men who were my inferiors. Therefore do not, O my disciples, let it be accounted a dis- grece hy you to ask questions of those who are your inferiors. whereby ye may become accomplished and perfect.” From the Orient, 2406 Composite All the Readers of Life Focussed Down to One Family (The Smiths) Mr. John Smith, Senior: A man of means. who is much interested in poli- tics, business, travel and scarce in art or liter; Mrs, John Smith: Who is not a suf- fragette. in domest any ure. but a woman of experience ffairs, and knows her Eu- rope; looks upon life in general in a large, motherly way, with cone all along the line to various so. “up to date” tendencies, such Dridge. weck-ends, ete. Arthur Smith: Ao recent: graduate arvard, with all that implies Rertic Smith: A freshman in Cor- nell, who decorates his room with pic- jolescent sentimentalities, jays, golf and tennis and thinks he knows something about the classics. Penelope Smith (the eldest), thirty years old, with decided suffragette and intellectual tendencies. Belongs to a woman's club, and reads papers on the care of children, Ruskin and psychol- ogy. Graduate of Smith College. Daisy Smith (aectat 16): Revels in anything funny and sentimental. that she understands. Mr. John Smith's younger brother Sam (a bachelor): A club man and a sport. Mr. John Smith's second brother: A professor who is cultured im the right sense, but narrow and academically re- stricted. Goes to church. Beauty’s Eyes To be beautiful the eyes must be shaded by leng. thick, sweeping lashes, and encircled by perfect brows. Such eyes _| may be yours by applying my Tt quickly grows thick lashes and shapely brows, adding wonder fully to the facial beauty. May be applied at home: absolutely harmless. Write for literature and prices, My famous Facial Treatment brings a healthy color to the most sallow cheeks in twenty minutes. removing discolorations and lines af ‘age and imparting a natural, tory color that 18 lasting. Test Sam ple, by mail, 25¢: larger size, 50 reduces and closes the enlarged, coarse pores the nose and about the mouth, forming pimples and blackheads. $1 a jar by mail If you cannot visit my Beauty Salon, write for booklet, edition BL containing many beauty hints and describing all my preparations HULDA THOMAS 11 West 38th St. NEW YORK Dept. B-2, comicbooks il y one asi dit -com