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Life, 1912-12-05 · page 92 of 116

Life — December 5, 1912 — page 92: what you’re looking at

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Life — December 5, 1912 — page 92: Life, 1912-12-05

What you’re looking at

This page is primarily **advertising**, with secondary educational content. **Main Advertisement:** Cook's champagne dominates the left side, emphasizing quality over price—positioning it as superior to imported French champagne while costing less (no import duties or ocean freight). The appeal is to "connoisseurs" valuing taste. **Educational Content:** "Our Lessons in Auction" teaches bridge card strategy through a worked example, using humorous narrative by "Matilda Stringerly" to explain trump play and tactical decisions. **Miscellaneous Items:** - "Rapid Work" is a joke contrasting city fire brigades' speed (two competing mayors exaggerating) - Small ads for "Sexology" (a marriage/sex education guide), "A Happy Marriage" book, and health diet products The page reflects early 20th-century Life magazine's mix of satirical commentary, practical instruction, and commercial advertising targeting educated, middle-class readers interested in games, wine appreciation, and self-improvement.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

What you want is quality. You don’t care what the price may be— large or small—if only your taste as a connoisseur be pleased. That’s why connoisseurs insist on Ces as =i Extra UM eal re It has all the qualities that make for superiority—supreme purity; lasting liveliness; exquisite bou- quet; delightful flavor. It pays no duty to Uncle Sam—it pays no ocean freight; these items total the difference in price between Cook’s and imported cham- pagnes. Sold Everywhere and Served Everywhere American Wine Co. St. Louis, Mo, 90 Our —— in Auction BY MATILDA STRINGERLY (Note—In order to acquaint the can people with the ieporta * game of auction br the tervices of a maiden lady from the heart of New England, who says she knows all about it.) Every once in a while you are con- fronted by a situation from which there is no escape.” What must you do? The following hand _ illustrates our meaning. Study it carefully. You will learn nothing from it, but it will pass away the time, and you can quote me as an authority. Hearts are trumps. A, B, Z and X are playing. You are Z. B has the lead. Arrange all the cards in the deck in four equal parts and then allot them to the different players. Some teachers tell what cards are in each hand. This with me is unnecessary. Any old cards will do. Now we will begin. B leads the Q. S and A, who has been expecting just such a play (as B winked twice) puts on his 2 S, and the trick goes to X with the K. X then follows with K D and takes four tricks in succession, after which B finishes his J C and runs out the game. Now it is obvious that if X had 2404 lead the remaining heart, he would have captured the remaining tricks, because, by leading through his left hand opp. nent’s ten-ace, he could easily have made the spades. Why did he not do. this? And he has always been a good player, Many beginners fail to see the value of the cards. That is where they fail. And there are also times when it is tal to get out the trumps. If Z had only known this he he have saved the game. Next week I will tell when to lead an ace. Rapid Work Residents in Jones and Brown, were bragging hard out the excellences of their respective homes. Take Jones after an hour's heated discussion.“ Do you know, the other day a fire broke out in our town, and within three minutes the engine came along, but it was going so fast that the driver couldn't pull up till he was a mile past the burning house?" Brown smiled in a superior fashion “My dear fellow, that’s nothing,” he said. “One day two men were wor! on a church steeple in my city and su denly one of them slipped. A terrible death would been his, only for- tunately a spectator had the of mind to call the fire brigade on the telephone, and they came just in time to catch him in a blanket.” —Detroit Free Press. rival cities, our fire brigade,” said have presence AHappy Marriage Depends largely on a knowl edge of the whole truth about self and sex and their relation to life and health, his knowledge does not come intellizently of itself, hor correctly from ordinary, every-day sources, SEXOLOGY (Mustrated) by William MH. Walling, A.M., M.D. imparts In a clear, ° . Rnowledze Allin one volume. Mts: ‘Write for “Other People's Opinion Puritan Pub. Co., 776 Perry Bldg., Phila., Pa. CHOOSE A DIET No Foods Sold “Pat, oll, batter, cream and eggs certainly caused my catarch and deadnesss ut your diet of fean teats ta reen eeeeticn fruit, ete, Sted me ia Few rocks My brain powcr and com fon Teoceeeded fnancfaiiy.” ORIENT pees yy new Cunarder “Laconia. | drives, guldestnctuded, F.C. CLARK, Times Bidg., New York comicbook eon