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Life, 1912-12-05 · page 88 of 116

Life — December 5, 1912 — page 88: what you’re looking at

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Life — December 5, 1912 — page 88: Life, 1912-12-05

What you’re looking at

This page contains a major **safety advertisement for Weed Chains** (tire traction devices), illustrated with a dramatic crash scene showing a trolley hitting a car that skidded on wet roads. The contrast between two vehicles—one equipped with Weed Chains that safely navigates a curve, the other skidding into disaster—drives the message that winter driving requires proper equipment. The page also includes minor content: a sidebar advertising singing birds for Christmas gifts, a brief Q&A about book catalogs, two short humorous anecdotes (one about an organist, one about plagiarism), and an Evans' Ale advertisement. The central point is straightforward: skidding caused serious accidents and fatalities. Weed Chains were marketed as essential safety equipment, not luxury items. The appeal to both personal responsibility and peer pressure ("insist that other drivers do the same") was typical early-1900s safety advocacy.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

FOR CHRISTMAS GIFTS Singing Canaries, Piping Bullfinches, Talking Parrots | WEED’ GHAINS: p G. D. TILLEY PREVENT ® ACCIDENTS LIKEC THIS: turalist er « Darien, - Conn. 4 What an awful game of chance we some- . “ee: C4 = , = times play on the checkerboard of Life! : . What Bock ? We never cease to marvel at the renius of Miss Marion E. Potter, the editor of the United States Catalog, whose knowledge cf books in print, and whose accuracy in the titles, is a con- siant source of wonder. The first number of the United States Catalog was issued in 1902 and con- tained all the books then in print, ar- ranged in such a way that one could not only find any book, but could also locate Looks on any subject. Every year there- Absolutely Prevent Skidding after another volume has been issued by Are you still taking your life in your the H. W. Wilson Company, Minne- hands by refusing to take the necessary pre- apolis, under Miss Potter's editorship. F 4 vic The desirability of getting up a com- caution against the dangers of skidding? Are | plete catalog which would save the you still unwisely depending on “rubber trouble of looking through so many dif- 7 ferent ones has been evident for some alone’’ for the safety of yourself, the occu- 4j time, and a complete volume up to 1912 pants of your car and other road users? Ht How narrow is Life's victory over Death at times! What a contrast is here presented! What an object lesson this scene portrays! | Absolute control and perfect safety on the one hand; on the other an “‘unruly, balky’’ machine, whose seemingly greatest ambition was to bring its occupants face to face with disaster. Picture for yourself the story- Two cars traveling the same country road—a rainstorm over- takes them. Reaching a treach- crous, slippery curve— ONE CAR with scarcely any noticeable slackening of speed rounds the curve and passes on in perfect safety. THE OTHER at a critical moment, skids, and in a flash, plants itself in front of the on- rushing trolley. has recently been issued. In it one can turn instantly to any book or subject upon which books have been written. It is, to use a halting simile, a double- barreled reservoir of bibliographic in- formation. Make safety yours—take no chances. Fully equip your own car with Weed Chains today and insist, for your own protection, that other drivers do the same. ia Newricu: We're going to live in » better neighborhood hereafter. Mns. Kren: Ah! So are we. Newricn: Then you are going to mov 100? Mas, Keen: No; we're going to stay right here.—Boston Transcript. MAKE THIS EXPERIMENT Order a barre! containing 10 doz. bottles of A mass of wreckage, “nerve- shattered’? passengers and a lasting memory of what might Weed Chains cannot injure tires because “they creep;’’ are put on in a minute with- have been if the trolley car had A not been stopped. out the use of a jack or other One Car was skid-proofed | tools. Use them on all four tires. with Weed anti-skid Chains. The Other was not. Take the lesson home. At All Reputable Dealers Weed Chain Tire Grip Company 28 Moore Street New York City Blowing Scme ing his home town after many years’ absence, a gentleman met Sam, the village fool. “ Hello, Sam,” he said. “Glad to see you. What are you doing now? Still pumping the church organ?" Yessir, I'm still pumping the organ. " say, Charlie, I'm gettin’ to be a pretty fine pumper. The other day they had a big organist over from New Haven and I pumped a piece he couldn't —Everybody’s. The Plagiarist A young author obtained permission celebrated satirist, Piron, to agedy which was on the g brought out. At every verse that was pillaged Piron took off his hat bowed, and so frequently had he oc- sion to do this that the author, sur- prised, asked what he meant? “Oh,” replied Piron, “it is only a habit I have got of saluting my old ac- quaintances.” 2009 and send it as a Christmas Present to the friend to whotn you wish the most good and pleasure. Very gratifying, substantial and acceptable.—[oit now. Nearest Dealer or C,H, EVANS & SONS, Hodson, N.Y. comicbooks.com