Life, 1912-12-05 · page 79 of 116
Life — December 5, 1912 — page 79: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes "Onyx" brand silk hosiery as Christmas gifts, distributed by Lord & Taylor wholesale in New York. The illustration depicts a fashionable woman in an elegant dress and coat, blowing a trumpet—a visual metaphor for "announcing" or promoting the product. The imagery conveys luxury and refined taste. The text emphasizes that Onyx hosiery represents quality and appreciation: "only the Best is worthy of the Best." It lists various silk hose options for both men and women at different price points ($0.50–$2.00 per pair), marketed as suitable holiday gifts. The only satirical element, if present, is subtle: the exaggerated claim that hosiery can be a meaningful tribute to one's taste. This reflects period advertising conventions treating luxury goods as status symbols—a common consumer culture message of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
- — SIRES : Halll Let Every Thought of Christmas Giving Centre on 4 Onyx” TRADB A Gift of ** ONYX” Silk Hosiery is a Tribute to the Giver’s Taste. It is a Recognition of the Merit, Quality and Reputation of the ‘‘ONYX’”’ Brand. It is a mark of Special Appreciation to be inter- preted: That only the Best is worthy of the Best. “ONYX” Pure Thread Silk Hose for Men and Women—of Surpassing Beauty —Suitable for the Making of Rich Holiday Presents, or any occasion, | are now shown in great profusion by Leading | Dealers everywhere. Gifts of ‘‘ ONYX”’ Silk Hose represent Utility, Beauty and Durability. “Onyx ’’ Specials in Pure Silk Gifts for Women No, 251—Women's “ONYX '* Pure Thread Gifts for Men INYX"' Black and Colored Silk with Lisle Sole and Lisle Garter Top — Black and all Colors—A wonderful value, the utmost jeavy Weight with "*Stop Run Top"; obtainable at, $1.00 per pair ed Heeland Reinforced Heel, Sole and No. 498— An “ONYX Pure Thread Silk in Blick and all Colors. Twenty-nine inches long. Extra Wide and Elastic at Top, while the "Gar- ter Top” and SO) SILK LISLE give extra strength at the points of wear, preventing Garters from cutting and toes from going through. $1.50 per patr No. 106—Women’s “ONYX Pure Thread Silk—the extraordinary value—best_ made in America —every possible shade or color — Black, . Tan, Gold, Pink, Sky, Fmerald, Taupe, Bronze, American’ Beauty, Pongee, all colors to match shoe or gown. Every pair guaranteed. $2.00 per pair Toe ; Special Intersplicing. The most remarkable value ever shown at S0c per pair No. $15— Men's “ ONYX " Pure Silk in Blick and All Colors; ‘Dub-1" Lisle Sole and High Spliced Heel. Best for the money. $1.00 per pair No. 620— Men's “ ONYX " Pure Silk in Black and Colors; Lisle Lined Sole and High Spliced Heel. Best for the money. $1.50 per pair Sold by responsible merchants everywhere. If your dealer cannot supply you, we will direct you to the nearest dealer or send postpaid any number desired. — Write to Dept. 19. Lord & Taylor Wholesale Distributors New York 2391 comicbooks.com