Life, 1912-12-05 · page 3 of 116
Life — December 5, 1912 — page 3: what you’re looking at
What you’re looking at
This is primarily an **advertisement, not satire or political commentary**. It's a full-page ad for Williams' Holder Top Shaving Stick, published in *Life* magazine. The central image shows hands holding a cylindrical shaving stick with its nickel-plated holder. The ad emphasizes the product's convenience—allowing the stick to be used completely without waste by inserting it into a holder. The three labeled components ("The Carton," "The Stick," "The Nickeled Case") demonstrate the product's design features. Text highlights the shaving cream's quality and offers combination sample packages for both men and women at 24 cents. This represents typical early 20th-century grooming product marketing, emphasizing practicality and economy rather than conveying any satirical message.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Nicxereo Box THE. BLAME CO, CLAstone vane cONResA, Holder Top Shaving Stick No waste—you can use your Williams’ Shaving Stick to the very end with the new, convenient, sanitary, nickeled Holder Top. And from beginning to end you get the same delightful, creamy, emollient lather for which Williams’ Shaving Soap has never been equaled. Four forms of the same good quality: Williams’ Shaving Stick Ha¢syer Williams’ Holder Top Shaving Stick Williams’ Shaving Powder Hines Williams’ Shaving Cream (in tubes) THE NICKELED CASE SPECIAL OFFER Men’s Combination Package consisting of a liberal trial sample of Williams’ Shaving Stick, Shaving Powder, Shaving Cream, Jersey Cream Toilet Soap, Violet Talc Powder and Dental Cream. Postpaid for 24 cents in stamps. Women’s Combination Package consisting of a liberal trial sample of Violet Talc Powder, Karsi Talc Powder, Cold Cream, Dental Cream, Tooth Powder and Jersey Cream Toilet Soap. Postpaid for 24 cents in stamps. A single sample of either of above articles sent for 4 cents in stamps, Address THE J. B. WILLIAMS COMPANY, Dept. A, Glastonbury, Conn. Makers of Williams’ Famous Shaving Stick, Jersey Cream Toilet Soap, Dentalactic Tooth Powder, &c, comicbooks.com