Life, 1912-12-05 · page 23 of 116
Life — December 5, 1912 — page 23: what you’re looking at
What you’re looking at
This page is primarily **advertising**, featuring Waterman's Ideal Fountain Pen prominently. The ads emphasize practical gift-giving for the Christmas season. The **satirical content** includes: 1. **"Wanted: A Looker"** — A humorous job posting for someone to professionally admire Christmas gifts. The satire targets the awkwardness of gift-receiving: the giver's anxiety that presents won't be appreciated, and the need to hire an actor-like figure to perform enthusiasm convincingly. This mocks both gift-culture anxiety and social pretense. 2. **"Neighborly Politeness"** — A historical anecdote about painters Kneller and Ratcliffe, illustrating dry wit about maintaining civility while setting boundaries (refusing to close a garden door, but stipulating no painting). 3. **"Far-Reaching Influence"** — A political joke defining "graft" as a corrupt system forcing the poor to apologize for poverty while the wealthy rationalize their gains. This reflects Progressive Era criticism of political corruption and inequality. The page blends advertising with light social satire typical of Life magazine's format.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rece \ COV OVO7, Annual employment guaranteed to ys one who fulfills all requirements. A lady eho ‘receives w great iniany Ic r Y Ol ( roe Fountain Pen means an end to inky finge’ and. scratchy penmanship. convenience that will facilita one’s business or social writing for years to come. This is the useful sort of a present that is in- creasingly advocated. There a Waterman's Ideal for every member of the family, varying in construction, size and mount- ing. Pens exchangeable to suit handwriting, after Christmas. (| Christmas presents experiences diffi- culty in getting her friends to notice and admire them sufficiently. She will therefore pay a good salary to a pro- fessional Looker. He must be or appear to be in- terested in the gifts, both collectively and individ He must be intelli- gent and appreciative, but never dis- ng. He must not tell of gifts of superior quality ved by him- self or his friends. He must be capa- Lle of expressing surprise, amazement and delight as the gifts are opened, and reiterate these emotions as he re- views the gifts at subsequent inter- vals, His stock of adjectives must be large and varied, his enthusiasm un- failing, and his patience unshakable. Pleasant address and good humor are da sincere devotion indispensable, to his work will insure ample reward, Ivertiser has suffered many ases from the discomiorts of her array of gifts ignored or sly inspected by indifferent friends and neighbors. Carolyn Wells. “Div your watch stop when it dropped on the floor?” asked one man of his friend “Sure,” was the answer. “Did you think it would xo through?” Ladies’ Home Journal. 1 Chocolate — Bon-Bons_ | Yours to Try if You Will Pay the Postage Worterful chocolates they are, each with a luscious t blends exquisitely Avoid Substitutes. All Gift Pens Supplied From the Best Dealers Everywhere ‘Attractive Xmas Boxes Nlastrated Booklet on Reque Waterman Company, 173 Broadway, New York. Rostoms 118 S2. Clark Street, Chicago: 17 Stockton St., San Francisco tip: st Terman Silver <tc, ‘Stet. Silver Soe sone St.. W. Montreal: Kiegaway, Le 6 Rue d'anovee, Paris sae Sees -3o cad ta My Feconiae Kolded Gold $1.00, 14k Gold $2.08 He are noted for a discriminating taste, Packed in Very handsome boxes—most suitable for andsome boxes mi able fe Bie Avenend You a descriptive booklet with the sam 11h the sam: DEALERS: Write for particulars. REYMER & BROTHERS 1450 Forbes St., Pittsburgh, Pa. 10 Chocolate Gift Box Neighborly Politeness Sir Godfrey Kneller and Dr. Rateliffe lived next door to cach other and were extremely intimate. Kneller had a very fine garden, and as the doctor was fond of flowers he permitted him to have a door into it. Rateliffe’s servants, gather- ing and destroying the flowers, Kneller sent to inform him that he would nail up the door, to which Ratcliffe, in his rough manner, replicd, “Tell him he may do anything but faint it, “Well,” replied Kneller, “he m 2335 he will, for tell him T will take any- thing from him except physic.” Far-Reaching Influence “What is meant by graft?” said the inquiring foreigner. Graft,” said the resident of @ great city, “is a system which ultimately re- sults in compelling a large portion of the population to apologize constantly for not having money and the remain- der to explain how they got it.” —IVashington Star. comicbooks.com