Life, 1912-12-05 · page 20 of 116
Life — December 5, 1912 — page 20: what you’re looking at
What you’re looking at
This is primarily a **promotional advertisement** for *Life* magazine's miniature pocket edition, not a political cartoon. The small illustration by Paul Coold at the top—showing a cowboy on horseback chasing a tiny figure labeled "LIFE"—is a visual pun supporting the tagline "Don't let that little Life get away from you." The page advertises that a pocket-sized edition of *Life* will be sent free with a two-cent stamp, with 500,000 copies available. It includes subscription offers (one year for $5.00 domestically) and a Christmas appeal, mentioning they considered promoting yearly subscriptions as holiday gifts but decided against it in this particular Christmas issue. The design uses decorative borders typical of early 20th-century magazine aesthetics. This appears to be a house advertisement—the magazine promoting itself to readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
PAUL COOLD Don’t let that little Life get away from you. The Miniature Edition of ife is sent free to any address on receipt of a two-cent stamp. Edition of 500,000 copies is rapidly going— Obey that impulse and send in your address to-day. This little LIFE is a pocket edition printed in colors, and full of the best things ever published in LIFE. Special Offer Enclosed find One Dollar | (Ca- nadian, $1.13, Foreign, | $1.26). Send LIFE for three months to We Were Going To say something on this page about what an admirable Christmas present a yearly subscription to Life makes. But it suddenly occurred to us that we wouldn't do it in this Christmas Number. Some day we may mention it. Mean- while, whether you are a regular That subscriber or not, Here's F @ Merry Christmas ve — —— ——s Awful Number to you! Open only to new subscribers; no subscription re- . ss newed at this rate. This order must come to us is Coming. direct; not through an agent or dealer. LIFE, 17 West 31, New York OME YEAR $5.00. (CANADIAN $5.52, FOREIGN $8.04.) comicbooken |