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Life, 1912-12-05 · page 14 of 116

Life — December 5, 1912 — page 14: what you’re looking at

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Life — December 5, 1912 — page 14: Life, 1912-12-05

What you’re looking at

This page is primarily **advertising content** rather than satirical editorial material. The left side features a Philip Morris & Co. cigarette advertisement dated December 1, 1912, promoting their Turkish tobacco cigarettes as appropriate Christmas gifts in various sizes (Cambridge, Morissetta, Blues, Ambassador, Banquet). The right side advertises **Dr. Jeanne Walter's Rubber Garments** for reducing body fat—a corset-like device marketed to women to achieve a "good figure" by wearing specialized elastic and rubber clothing. The price starts at $8.00. The small cartoon in the upper left corner ("A Little Wright and a Whole Lot Wrong") appears unrelated to these ads but is too small to interpret clearly from this image. This page reflects **early 1900s consumer marketing** targeting both cigarette and weight-loss product sales.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

TERE Poverty Our whole happiness as a nation de- pends upon the fact that poverty is inevitable. Knowing beyond peradven- ture of doubt, from Holy Scripture and other high authorities, that we are always to have the poor with us, we ccordingly. It would, there- be the sheerest folly to make any sincere effort to get rid of it. Knowledge is power. And so we ALITTLE WRIGHT AND A WHOLE Lot WONG PHILIP MORRIS & CO., Ltd. NEW YORK MONTREAL LONDON 487 J St. Catharine St., East 22 New Bond Street CAIRO 402 J West Broadway NEW YORK December lst, 1912. Dear Sir: We beg to remind you that, for the last 60 years, one of the most appropriate and refined CHRISTMAS gifts, both here and abroad, has been a present of PHILIP MORRIS cigarettes—the oldest high-grade cigarettes in the world—which are made of the purest TURKISH tobaccos ONLY, in the following sizes: Plain or Price Gork Tipped per 100 Cambridge (reg. size) $2.50 Morisette (gold tip) 2.50 Blues, 2 7/8 in. 3.00 Ambassador, 31/2 in. 3.50 Banquet, 5 1/2 in. 10.00 Boxes of 10-20-50-100 10 and 100 10-50-100 10 and 100 10 ($1.00 for 10) If your dealer does not stock your particu= lar size, we will gladly forward your require- ments, carriage paid, direct from our factory, to any address you may desire, on receipt of your remittance. Thanking you for your patronage and wishing you the Compliments of the Season, we are, Yours very truly, PHILIP MORRIS & CO., LTD. | 'FAT- That part of the body of male or female, opposed toa good figure, uncomfortable, and useless, but which can be easily and speedily REDUCED BY WEARING Dr. Jeanne Walter's naman Medicated Rubber Garments fre mnte Elastic and Rubber Cor. sets improve your figure. Made to order, $8.00 up. Dr. JEANNE WALTER, ,. Qere-t. Inventor and Patentee “ye "yaae can confine our attentions to putting poverty on a permanent basis. When we find children who have been born in the slums, we can make every effort, by sweatshops and bad air and inde- c urroundings, to them there. We can teach them that life, liberty and the pursuit of happiness were not spoken of the poor. We can teach them the Christian doctrine of being content with their lot. We can organ- ize charities which will bring home to these unfortunates the fact that other people are better, both economically and philanthropically. All these and many other things we can do when once assured that the poverty supply will hold out. On the other hand, if we thought there was the slightest chance of getting rid of poverty, we should be worried to death, For, after all, though we may not be tender-hearted, we are at least selfish and we know that we cannot live side by side with poverty and it necessary concomitants without affect- i our minds and infecting our hod: And so, if there we could do we would off with our coats vthing we like good fc We would become as much interested in the problem as we now are in acroplaning. baseball or Christmas. We would not leave such ortant matter as dealing with ¥ to society Indies with an occa: day off, or other casual dilet- ature of the provide the who, in the ver; 1 do no more t with s. Christmas dinners, ul sympathy. Ellis O, Jones. comicboo!