Life, 1912-12-05 · page 116 of 116
Life — December 5, 1912 — page 116: what you’re looking at
What you’re looking at
This is a **Kodak advertisement**, not political satire. The page shows two women in what appears to be an early 1900s interior—one in a simpler dress with a bow, the other wearing a large hat and holding wrapped packages. The title "Between Friends" emphasizes social connection. The ad's message is straightforward: a Kodak camera makes an ideal Christmas gift because it lets people document and preserve memories of special occasions. The image depicts a gift-giving moment, reinforcing the product's value for recording life's important social moments. There is no satire, political commentary, or caricature present. This is a sincere commercial pitch published in *Life* magazine's December 5, 1912 issue, appealing to the era's emerging consumer culture around photography and holiday gift-giving.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
December 5, 1912 Between Friends — A KODAK Of all the gifts that fit the Christmas day, none so timely as the one that provides the means for keeping a picture story of that day—a Kodak. EASTMAN KODAK CO., Se i ROCHESTER, N. Y. comicbookseeml ‘om