Life, 1912-12-05 · page 108 of 116
Life — December 5, 1912 — page 108: what you’re looking at
What you’re looking at
This is primarily a **product advertisement** for Life magazine's 1913 calendars, not a political cartoon. The page promotes four decorative calendar designs by prominent illustrators of the era: James Montgomery Flagg, Phillips, Gibson, and an unnamed Life artist. The headline "Time Waits for No Man" and the tagline "Obey That Impulse" are advertising copy encouraging immediate purchase. The four calendar samples shown feature different artistic styles—Flagg's includes a humorous figure, Gibson's appears to have a classical illustration, and the others display period-appropriate decorative art. Customers fill out the coupon to order calendars at two dollars each, with the incentive that each calendar order includes five miniature Life magazine copies. This is essentially a mail-order sales pitch typical of early 20th-century magazine marketing, not satire or commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
STE IE: Life’s Calendars for Time Waits 913 Useful, Artistic for No Man Now Ready. Copies of the Miniature Life Sent With Every Calendar. OBEY THAT IMPULSE A CALENDAR BY | The JAMES MONTGOMERY FLAGG Phillips Calendar FILL IN THIS COUPON | Lire, oe | oe | 17 West 31, New York City. Enclosed find Dollars to pay for ieee a aN ———-- ] ... .Copies LifeCalendar........ | 5 RE 1 es Copies Gibson ** The | age Gibson |_Liles \| Copies Flagg Copies Phillips * i} |! Calendar oral 4 Calendar |} |) ~ ‘ f t 1} It is understood that for every \ y | | 3 | | | Calendar ordered Twill receive 5 ne ; i) | ay | | | copies of the Miniature Life, printed @ « | | 1] } Name N | [ites —— | a : J Address... ooo e cece eeee ee ; These Calendars are Two Dollars each, sent to any address in the United States, postage prepaid. comicbookMeom