Life, 1912-11-28 · page 43 of 44
Life — November 28, 1912 — page 43: what you’re looking at
What you’re looking at
This page contains **primarily advertising** for White automobiles, alongside unrelated editorial content about rabies treatment and miscellaneous humor pieces. **The main content:** A White Motor Company advertisement markets the "White Forty Coupe" as a car "Built Particularly For Women." This reflects early 1900s marketing that positioned automobiles as appealing to female drivers by emphasizing ease of operation—left-side steering wheel access, electric starter (no hand-cranking), and controls accessible from the driving seat. The car offers a middle ground between gasoline power and electric vehicle convenience. **The satire/context:** The advertisement assumes women drivers need special accommodation and simplified machinery, reflecting period gender attitudes about women's mechanical capability and physical strength. Modern readers should note this reflects genuine engineering innovations marketed with patronizing gendered messaging. **Other content** includes a cartoon labeled "Bucking the Centre" (football reference), medical commentary questioning rabies vaccination, and brief humorous exchanges—typical Life magazine miscellany of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FOOTBALL TERM. “BUCKING THE CENTRE” How Anti-Rabic Virus is Obtained The skull of a live rabbit is 1 with a scalpel and a small qua rabies virus is injected, after whieh the lis placed in a cage that has a wz the date on which it is in- The y of rabies in rabbits begin with the hind legs and generally work forward until the animal dies of general paralysis, A rabbit will live from cight to twenty days after in oculation, The spinal cord is then dried in a glass jar over caustic potash and pul- verized. One spinal cord will furnish about seventy-five doses. The Pasteur charges twenty: five dollars to inject this trash into your body and eminent medical men the world over have denounced this Pasteur ment. Dr. Bell Taylor, of Lo says: “Pasteurism is the most extraordinary delusion that has afflicted men of sei- ence for centuries, and it is 10 be re- gretted that so many members of the medical profession have allowed them- selves to accept it without proper in- I Want to Give You “Human Energy” 1 1 ¥ into fuller, more WHITE TOWN CARS Built Particularly For Women White Forty Coupe is the pioneer woman's gasoline car. To the woman who drives, it offers the touring radius and flexible speed of the gasoline roadster, combined with the comfort, safety, and ease of operation of the electric brougham. The left-side drive admits of easy access to the driving wheel from the curb. The White Electrical Starter, positive under all conditions, not only is oper- ated by one simple motion from the seat, but also renders impossible the inconvenience of the engine being accidentally stalled. The lighting of the car, electric throughout, is likewise controlled from the driving seat. The first of its kind, the White Coupe is the recog- nition of woman's demand for a clean, safe motor car- riage for town and suburban use, having the grace, speed, and radius of travel which only a gasoline car can give. White Coupes are built in Thirty, Forty, and Sixty horsepower models. The White iG Company Manufacturers of Gasoline Motor Cars, Tracks and Taxicabs. ength of audacious state- and, that bic treatment Professor and other fe and myself: of club may Porr: Let me tell you, sir, that poem ost me a week's hard I: " ox (who has read Is that ay we can get ; J. EDMUND THOMPSON 1? If Vd had the passing of the sen- want, and one that she ¢ Suite 93, Exchange Building, Worcester, Mass. tenee you'd have got a h and one that neither —Tit Bits, THE WILLIAMS PRINTING COMPANY, NEW YORK comicbooks.com