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Life, 1912-11-28 · page 14 of 44

Life — November 28, 1912 — page 14: what you’re looking at

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Life — November 28, 1912 — page 14: Life, 1912-11-28

What you’re looking at

This page satirizes fraudulent psychic services and occult merchandise being marketed to the desperate and gullible. The main article mocks "Swami Baa Baa" (a play on words suggesting fakery), who charges high fees for crystal balls, wands, and robes purportedly blessed with psychic power. The cartoons ridicule the absurdity: one shows a man concentrating on a crystal ball while cosmic symbols float around him; another depicts someone asking "Why Not Be a Ruler of the Universe?" The satire exposes how practitioners exploit vulnerability—promising control over creditors, improving marriages, and gaining wealth through mystical concentration. The piece emphasizes the con: real results never materialize, yet customers pay premium prices for items available elsewhere at half the cost. Life mocks both the fake gurus and their credulous clientele.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

UE Complete Psychic Outfit At Bargain Better Begin On a Crystal Ball—All Power Comes to Him Who Tries It—You can Control Your Creditors and Your Wife—Can One Wish More ? ES, in response to many inquiries, we are glad to state that wv furnish crystal balls; these balls have first been psychically charged by Swami Baa Baa, and are guaranteed to last ayear. They come in various sizes; large ones furnished for clubs of ten. This leads us to state that there is a popular impression in some quarters that Lire’s Vibration Parlors are in some way queer; that they don’t ex- ist; that they don’t furnish the results claimed, and that Swami Baa Baa is a mythical entity. “Why do you charge real cash for your rhythmic vibrations? Why should I pay one hundred dollars to become ruler of the universe when I can get the same thing elsewhere at half the price,” writes a critic. Now, in the first place, it should be thoroughly . understood that Swami Baa Baa cares nothing for money. Be- ing the seventh son of a seventh son, born with three cauls, and containing within himself the real psychic power which enables him to reach the high- est tattvic planes in an instant, he docs not need money. No, friends. Our object in charging the small sum of one hundred dollars for your entrance fee is much deeper than this. We do it in order to con- vince you that the Swami is the real thing; to get you started, we must have your confidence, and the only way we can do this is by charging real moncy. If we offered the service free, nobody would believe us. Do we guarantee results? tainly do. Take home a crystal ball in a box and concentrate for anything We cer- you want. From many hundreds of testimonials received every day we take the following: O Great Swami: How can I thank you? Yester- day I was in despair. My cred- itors were going to have a mect- ing at four o'clock. At three I took my last hundred, invested it in a crystal ball, and when they met I concentrated on them; in al- most no time they had advanced me all the money I wanted. I could feel the power coming. Yours forever, Please remember that every man is his own millenium; each one of us carries around in his own mind a com- plete universe; all is all; you have but to concentrate for power, and power will come. Send for our complete psychic outfit, as follows: One pearl wand. By lying prone on the bare ground, and waving this wand in the air, while seeing a blue disc, you influence distant friends. One crystal ball. This has been concentrated upon by the Swami, and has all power. You look in it, see things as they ought to be, and then, by going into the silence, chieve them. One Vibrant Manual. This gives ten different positions while repeating ritual of syllable Om. One set of pictures. These show positions in alternate and rhyth- mic breathing, with set of blue and green and yellow discs to concen- trate upon. One Tattvie robe. This robe has been blessed and otherwise concen- trated upon by the Swami, and is haw-ult! wD “Why Not Be a Ruler of the Unive “Every Man His Own Universe” recommended for all husbands. When you have this on, nothing your wife says has any effect upon you. One blue glass case, for auric envelope. One stand, for subliminal self. We will furnish this complete out- fit, for this month only, for $99.73. Whatever you do, do not trust any department store; if you see a simi- lar outfit offered at even a lower price, don't be fooled. Remember that there is only one Swami Baa Baa, and he alone has power to charge the crystal ball, the wand and the husband's robe From another batch of letters we select the following: Last week I was broke; I bor- rowed enough money to buy one of your outfits, went to a fashion- able suburb, and concentrated on a girl worth a million. We are t be married next month; I am in the seventh heaven of concen- trated vibratory bliss. My fiancé knows all about it, and approves. What more can I say? Remember that all care and trouble cease as soon as you enter the first psychic plane, by the payment of one hundred. Special arrangements made for those who prefer to pay on the in- stallment plan. The vibrations come a little slower, but results in end are same. Why not be a ruler of the universe and have all power? Lire’s Vibration Parlors comicbooks.co