Life, 1912-11-14 · page 36 of 44
Life — November 14, 1912 — page 36: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not political satire. Life Publishing Company is selling art prints for home decoration and gifts, featuring works by contemporary American artists in humor and sentiment. The prints shown depict domestic and sentimental scenes—a bachelor's daydreams, a "jolly good fellow," hopeful couples, children misbehaving, and a couple's relationship dilemma. The titles ("Are You a Good Boy?", "Their Dilemma") suggest gentle, moralistic humor about everyday life. The page represents Life magazine's commercial venture selling reproductions via photogravure—a printing technique allowing affordable copies of original artworks. Prices range from 50 cents to $2.00, with a promotional offer of $2.00 images available as $1.00 photogravures (15 x 20 inches). This reflects early 20th-century consumer culture: mass-producing sentimental domestic imagery for middle-class home decoration.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
REVERIES OF A BACHELOR Photogravure, Mounted, 14 x 2010. $1.00 Cope. Lite Pub. Co. Cope. Lite Pub. Co, Life’s Prints For Gifts or For the Home ¥ 00D FELLOW” W. Read Photogravure. 20 x 15 In. $1.00 Clever and interesting pictures, reproduced in real copper plate photo- gravure. Cope. Lite Pub. Co, THEIR HOPES By W. B, King India Print, 22 x 18 1p. $2.00! Cope. Life Pub. Co Copr. Lite Pub. Co. “WORKING TO BEAT WELL” By C. Cotes PHitips Photogravure, 16 x 13) tn. 50 cents LOVE AMONG THE RUINS The Arst ple By Balfour Ker India Print, 22 x 18 tn, $2.00 LIFE PUBLISHING Cope. Lit ARE YOU a Goop boy! These prints repre- sent the work of some of our best present-day American artists in the fields of humor and sentiment. Any $2.00 picture may be had in a $1.00 photogravure. Size 15 x 20 inches, THEIR DILEMMA If they make it unpleasant for him, be will stay out of spite. If they are nice to him, he won't want to go Dy W. B. King . . India Print, 22 |. $2.00 Prints are shipped pe Pee aa te les prepaid, to any address, upon receipt of price. COMPANY, 17 West 31 Street, New York comicbooks.com