Life, 1912-11-07 · page 60 of 60
Life — November 7, 1912 — page 60: what you’re looking at
What you’re looking at
This is a **automobile advertisement**, not political satire. It promotes the Stevens-Duryea C-Six motorcar, manufactured in Chicopee Falls, Massachusetts. The ad claims "Nearly a Quarter-Century of Leadership" in automotive design. The image shows a luxury car with well-dressed passengers (appearing to be upper-class figures) driving through an idealized American landscape, with a capitol building visible in the background. The advertisement emphasizes exclusivity and social status—ownership signals membership in an elite "set." The price range ($4,500-$5,950) indicates this was a high-end vehicle. The tagline "Pioneer Builders of American Sixes" references the car's six-cylinder engine, then a modern feature. This is straightforward commercial advertising rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
i DAT fae StevemseD ‘Nearly a Quarter-Century of Leadership” Ownership of a C-Six gives you the most distinctive motor car in your set. It expresses new standards and is just the kind of car you would ask us to build for you. $4500 to $5950. Catalogue on request Stevens-Duryea Company Chicopee Falls Mass “Pioneer Builders of American Sixes"" comicbooks.com