Life, 1912-11-07 · page 56 of 60
Life — November 7, 1912 — page 56: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Life magazine, containing four distinct ads rather than satirical content. **Key Advertisements:** 1. **Dean's Weddings** (top left): Offers customized wedding planning services, cakes with monograms, favors, and ceremonial items for bridal parties. 2. **Naiad Dress Shields** (bottom left): Promotes underarm protection products, emphasizing hygiene and cleanliness—a significant concern in the pre-deodorant era. Features a Coles Phillips illustration and plays on contemporary anxieties about feminine propriety and bodily discretion. 3. **Belle Mead Sweets** (top right): Candy manufacturer guarantees purity and wholesomeness, marketed through drugstores—common distribution for confections then. 4. **The Miniature Life** (bottom right): Life magazine's self-promotion offering a miniature promotional copy to readers. The page reflects early 20th-century consumer culture, emphasizing cleanliness, propriety, and quality assurances—common advertising themes of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
END us the color scheme for your wedding, the number of guests expected at the reception and the size of the bridal party, and we will be pleased to send you suggestions of DEAN'S latest New York ideas. These will include prices of DEAN'S famous Wedding Cake in boxes with monograms of distinctive design, the Bride’s Cake, containing special gifts, unusual favors for the bridal party, cases for ices, special confetti, the bride’s cake knife, the marriage service book and wedding certificate, the wedding gift record, etc. 628 FIFTH AVENUE NEW YORK I —arrasan jae “* The Crowning Attribute of Lovely Women is Cleanliness" ‘A worman’s personal satisfaction in looking charming and dainty ts doubled whea she knows everything about ber is exquisitely clean. Naiad Dress Shields fT are thoroughly hygienic and healthful to the mdst delicate skin; are Absolutely free trom rubber, with its dleasteeable odor: enn he eal and AY Gulekiy STERILIZED by immersing 1a bolling water fora few wocouls LT, salsa ey ae ecttred by welrgowacd women of fened tate — At stores or sample pair on receipt of 25c. Every pair guaranteed, A handsome colored reproduction of this beautiful Coles Phillips drawing on heary paper, 10 z 12, sent for 10c. No advertising, The C. E. CONOVER CO., Mfrs. 101 Franklin Street, NEW YORK Belle Mead Sweats Bon Bons & Chocolates are made of the finest and purest materials we can buy, in the clean- est candy factory in America. This is why we can absolutely guarantee their wholesomeness and their purity. At good drug stores. “EXTRA!” A free copy for Everybody who wants one of The Miniature Life Life is now sending out to his friends a min- iature copy, printed in colors, and full of the best things which have appeared in Life for many years. All you need to secure a copy of this issue (size 444x534) is to forward your name and address and a two-cent stamp to LIFE, 17 West 31st Street, New York.