Life, 1912-10-31 · page 5 of 44
Life — October 31, 1912 — page 5: what you’re looking at
What you’re looking at
This page is primarily **commercial advertising**, not political satire. The left column contains a "Rhymed Review" of *Mrs. Lancelot* by Maurice Hewlett, a literary work dealing with King Arthur legend and romantic themes. It's a book review in verse form—a common feature in *Life* magazine. The dominant content is **automobile advertising**: a Hupmobile "32" Touring Car ($975) with detailed technical specifications about its axle design. Below that, **Carstairs Rye whiskey** is advertised with a period bottle illustration. The page concludes with poetry (apparently by Arthur Guiterman) about romantic relationships and marriage—possibly connected to the *Mrs. Lancelot* review. No political cartoons or satirical commentary appear here. This is a standard magazine page mixing literature, automotive advertising, and spirits promotion typical of early 20th-century *Life*.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—_ Rhymed Review Mrs. Lancelot (By Maurice Hewlett Company) The Century Though knights with swords and dames with trains, May sometimes give his thought digress! The Cult of Free-love still remains Poor Mr. Hewlett’s chief obsession. His large-eyed Mrs, Lancelot So pure, so free of worldly mire, Has just eloped with Poore—a not Iil-designated versitier Charles Lancelot. a frosty. prig ‘And bore, by Vain. Ambition bitten Had dreams of being something hi When George the Fourth was King in Britain He therefore set his wife to work To charm the lord who dealt the prizes In public life—a bad old Turk, A Duke who bore the name “ De- vizes.” This Duke was fond of Mrs. L.. But, though his love for her grew chrome, She managed him extremely well. And_ kept r friendship quite Platonic. Carstairs Rye has been running in first place since 1788—and is still the favorite of all Races A superior blend Aged in wood- rich and niellow.The numbered label shows our bottling, ¢ “32” Touring Ca F. O. B. Detroit, including windshield, mohair top w envelope, Jiffy curtains, quick detachable rims, gas head- lights, Prest-o-lite tank, oil lamps, toolsand hom. Stand- Trimmings, black and nickel. Roadster, ard color, blac! fully equipped, $975. **32°" Delivery, fully equipped, $950 ‘20’ H. P. Runabout, fully equipped, $750 F. O. B. Detroit An axle that is an axle The Hupmobile rear axle is of the full- floating type—a type almost wholly restricted to cars of the highest price. The chief advantage of this type is that no load whatever is carried on the axle shafts. They do nothing but drive the wheels. The Hupmobile housing is built up of the two tapered steel tubes, 1, 1, the malleable iron central housings, 2'and 3; and the pro- peller shaft housing tube, ~4—five pieces which form a case so Song and rigid that it does not require the support of truss rods. load—14 takes care of the side strains. The tubes 1, 1, carry the weight of the T caded adjuste are use' car, Each wheel runs on two sets of in our axle to set the bevel gear so that roller bearings, 13 and 14—13 takes the proper mesh with the driving pinion is But now the poet. Gervase Poore, ‘That raved of Ledas, Helens. Circes. ‘as introduced by Thomas Moore, Whe, strangely, liked his ragged verses. He carried Mrs. L. by storm; So. after several months of sighing (A slight delay is proper form). They ran away, the world defying. Then Charles pursued and claimed his wif But Gervase answered, pert and scrappy, 2081 Thus, the axle shafts, 8, are freed to do the driving, with flanges bolted to the wheelsat 15. The large roller bearings, 5, 5, take only the up and down loads from the differential, the end thrust bearing being taken by two ball bearings just outside the rollers. One of these is shown at 6, In mounting the bevel driving pinion, we use two roller bearings, 9 and 10, instead of one, placing one on each side of the gear. They hold it in perfect and permanent align- ment, while the ball bearings, 11, take the end thrust. Two threaded adjuste 7, are used secured and retained, “You've had your chance and spoiled her life; Now / will make this Angel happy!” Quoth Charles, may’ sting I must admit you speak with reason So keep her. Here’s my wedding-ring I'll send a full divorce in season.” *Howe'er your taunts I'd stand his moral caracoles If Mr. Hewlett only wouldn't Write slop about “the crystal souls” Of ladies who do ‘what they shouldn't Arthur Guiterman. comicbooks.com ULL WM Le