Life, 1912-10-31 · page 44 of 44
Life — October 31, 1912 — page 44: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political commentary. It promotes Victor-Victrola phonographs—then-revolutionary home music devices—manufactured by the Victor Talking Machine Co. in Camden, New Jersey. The ad showcases a complete product line at various price points ($15–$200), emphasizing annual improvements to these "wonderful musical instruments." It encourages potential customers to visit Victor dealers to hear demonstrations. The iconic "His Master's Voice" logo (dog listening to a gramophone horn) appears in the bottom right, a famous trademark still recognized today. The ad stresses using Victor machines exclusively with Victor Records and Victor Needles—a marketing strategy ensuring brand loyalty and repeat purchases. The page reflects early 20th-century consumer culture and the technological novelty of recorded home entertainment before radio became widespread.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
October 31, 1912 The complete line of Victor-Victrolas Each year has witnessed important im- provements in the development of these wonderful musical instruments, and with the complete line now on exhibition and sale at all Victor dealers, it is certainly well worth your time to at least see and hear them. In no other way can you | fully inform yourself so easily. i Any Victor dealer in any city in the world will gladly play any music you wish to hear and demonstrate to you the Victor-Victrola. Victor Talking Machine Co., Camden, N. J., U.S. A. Berliner Gramophone Co., Montreal, Canadian Distributors, Always use Victor Machines with Victor Records Victor-Victrola XVI, $200 and Victor Needles—the combination. There is Mahogany or quartered oak no other way to get the unequaled Victor tone. Victor Steel Needles, 6 cents per 100. E et Cn Paes wn : a Victor Fibre Needles. 50 ts per 100 (can be repointed » = See = aa and used cight times) The instrument by which the value ot all musical instruments is measured. Other styles $15, $25, $40 Victor-Victrola IX, $50 Mahogany or oak 2 Victor-Victrola X, $75 Victor-Victrola XI, $100 Victor-Victrola XIV, $150 mm }> Mahogany or oak Mahogany or oak Mahogany or oak by yee dad ig cai anasto New Victor Records are on sale at all dealers on the 28th of each month comicbooks.com