Life, 1912-10-31 · page 31 of 44
Life — October 31, 1912 — page 31: what you’re looking at
What you’re looking at
This page is a **product advertisement** for Sturtevant gasoline-electric generating sets, not satirical content. It appeared in *Life* magazine during the early 20th century when the publication carried both humor and ads. The ad promotes portable power generators for rural and industrial use—farms, estates, garages, factories, and yachts. It emphasizes the units are "automobile type," self-contained, and require no special foundation or expertise to operate (owners or chauffeurs could maintain them). There is no political satire or social commentary here. The image shows the mechanical generator itself. This represents a genuine historical product marketed to affluent Americans seeking independent electricity before widespread rural electrification. The ad reflects the era's technological optimism about automotive-based power solutions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ih Pye pUGHRHNICIA FOR LIGHTING. and FOR POWER For use wherever an independent electric plant is desired || —on the farm, the country estate, in the garage, the machine shop or factory and on the yacht. | thay are complete self-contained units of the automobile | type, simple to maintain and unfailing in operation. | No special foundation being required, the installation is simple and easy, while the tepeniary operating attention may | be given by the owner or chauffeur. | 1 AWN Built in us sizes. cribed in catalog No. 2051 Wi} =B. OR. STURTEVANT COMPANY. Hyde, Park Boston, Mass. | LNA — | “ il : i} ni — HT ll i] a ceca To Thc aae comicbooks.com