Life, 1912-10-31 · page 29 of 44
Life — October 31, 1912 — page 29: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it is a straightforward **automobile advertisement** for the Overland Model 71 T, priced at $1,475. The Willys-Overland Company of Toledo, Ohio advertises their car as "Completely Equipped" with features like electric lighting, a self-starter, 45-horsepower engine, and quality components (Timken bearings, etc.). The key sales pitch emphasizes that the car costs 30% less than competitors while offering comparable features—attributed to high-volume production of 40,000 cars annually. The image shows a side-view illustration of an early 1910s-era open touring car with the characteristic spoke wheels and minimal bodywork of that era. This appears in *Life* magazine's advertising section and contains no political commentary, satire, or caricature—just period automobile marketing targeting middle-class buyers interested in affordable motoring.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| xun | comicbooks.com SOOT AQ gg SSy SSS 5999.00... G5 ¢ 86 66 ee (YF $e = v"' "ccc, Y “Vt. UMM Z Completely Equipped F. 0. B. Toledo MODEE 17, HE unusual equipment MODEL 71 T Complete Electric and important speci- Lighting fications of this car Outfit, Generator at this price can but only and Storage further impress upon you the Battery economy of producing auto- Self-Starter mobiles in great quantities. 45-Horsepower This car costs you 30% less Q. D. Demountable than all similar competitive. RimsandextraRim current values. An annual Mohair Top and Timken Bearings production of 40,000 cars is the Boot Center Control sole reason. Clear Vision Wind Wheel Base 114 Catalogue gratis. Address Shield inches Dept. 16 Prestolite Tank The Willys-Overland Company Toledo, Ohio Brewster green body, ivory striped, nickel plated and dead black trim- ming Warner Speedo- meter N N N N \ \ NY \ \ \ \ \ \ \ \ \ X \ NN \ \ \ X \ N N \ \ \ NY N \ \ NY \ N NS \ \ X \ \ N N N NN \ X \ \ \ N \ \ \ \ \ X N X N edd dddddaddddddddddddddddddteddeddisdddsssddssudcccddddvddcdddcdcdddddddddédddddddddddddddddddddddddddddddddddddddddddddddddddllddlltltltl Y di TT: Vdd. Yeiitll llldttceel ZY Yuu NVQ. GW oo0. 0005” | i_N111 "} ''''" "’Eé 2105