Life — October 31, 1912 — page 2: what you’re looking at

What you’re looking at

This page is primarily a **Waverley automobile advertisement**, not political satire. The ad promotes "The Silent Waverley Electric" car, emphasizing it as "Smart, Speedy, Sturdy" and claims it "Cuts Upkeep Cost in Half." The main visual shows three well-dressed men with a Waverley roadster parked before what appears to be a civic building. The accompanying illustration depicts the vehicle's "Sheltered Roadster" feature—a folding windshield and convertible top for weather protection. The seasonal imagery on the left (bare tree branches) underscores the car's year-round usability. The ad targets affluent urban drivers seeking reliable, economical transportation. The company's addresses (Indianapolis and Chicago) indicate this is regional marketing from the early automotive era.