Life, 1912-10-31 · page 2 of 44
Life — October 31, 1912 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Waverley automobile advertisement**, not political satire. The ad promotes "The Silent Waverley Electric" car, emphasizing it as "Smart, Speedy, Sturdy" and claims it "Cuts Upkeep Cost in Half." The main visual shows three well-dressed men with a Waverley roadster parked before what appears to be a civic building. The accompanying illustration depicts the vehicle's "Sheltered Roadster" feature—a folding windshield and convertible top for weather protection. The seasonal imagery on the left (bare tree branches) underscores the car's year-round usability. The ad targets affluent urban drivers seeking reliable, economical transportation. The company's addresses (Indianapolis and Chicago) indicate this is regional marketing from the early automotive era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Estered at the Post Office at New Yor, Copyright tn Enzlant anit the Brith Pe Smart, Speedy, Sturdy and Cuts Upkeep Cost in Half HERE isa car that will serve you every day, all the year round, in all weathers, ‘As smart in line and design as is any gas roadster, capable of more speed than your city ordinance allows. Tt will carry you twice as far on ore charge as you can drive ina day and cut upkeep cost in half, The Silent Waverley Sheltered Roadster A folding landau top, glass win and glass door panels make this roadster as wi Mlustratet and described in the Silent w airy open roadster, jul for warm weather or 13 Plate IoM.V_ styl or Ironclad Price complete $2,250. Address: The Waverley Company 105 S. East Street Indianapolis, Indiana Chicago Branch: 2005 Michigan Avenue comicbooks.com