Life, 1912-10-24 · page 8 of 48
Life — October 24, 1912 — page 8: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content** — it is a **straightforward automobile advertisement** from *Life* magazine. The ad promotes the **1913 Packard "38" automobile**, a six-cylinder vehicle made by the Packard Motor Car Company of Detroit. Key selling points highlighted include: - Left-hand drive (a relatively new feature at the time) - Controls mounted on the steering column - Electric self-starter and lighting - High-tension magneto ignition The text emphasizes convenience and comfort as standards that will define cars for "the next two years." An illustration shows the vehicle's side profile. This is typical **early automotive advertising**, not satire. It reflects genuine technological advances of the 1910s era that modern readers might find quaint.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Packard Left Drive “38” In the smaller six-cylinder Packard, left drive reaches for the first time its ultimate development In addition to our positive electric self-starter, we have placed all controls on the steering column. This exclusive arrangement means complete mastery of the car from the driver’s seat Electric lighting and separate high tension magneto ignition This combination of features is to be found only in the Packard ‘‘38.” In the essentials of convenience and com- fort, this car is the criterion of the present and an assured standard for the next two years Early dates of delivery are being allotted impartially CATALOG UPON REQUEST Packard Motor Car Company, Detroit The 1913 Packard "38" Landaulet comicbooks.com