Life — October 24, 1912 — page 48: what you’re looking at

What you’re looking at

This is a full-page advertisement for Pall Mall cigarettes from Life magazine (dated October 24, 1925, visible in header). The ad features a pack of Pall Mall cigarettes against a dark background with the tagline "A Shilling in London / A Quarter Here" at the bottom. The advertisement emphasizes the cigarettes' international prestige and affordability in America. The pricing comparison to British currency suggests Pall Mall positioned itself as a sophisticated, globally-recognized luxury product accessible to American consumers at a reasonable price point. The circular logo in the lower right contains heraldic imagery, reinforcing claims of quality and Old World credentials during an era when such associations were marketing assets.