Life, 1912-10-24 · page 42 of 48
Life — October 24, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising with one brief humorous anecdote**. The small text piece "Had to Catch Him" is a joke about a farmer whose mule won't move. A country doctor gives the animal powders, which causes the mule to bolt wildly down the road. The farmer then complains to the doctor about the cost. The joke's punchline—comparing the situation to "locking the stable door after the horse is stolen"—appears to be an editorial jab at ineffective problem-solving, though the connection is unclear from the image alone. The "Small Graft" article critiques theater managers and ushers in London and American productions who exploit audiences by selling "souvenir" programs at inflated prices, rather than providing the standard program information freely with ticket purchase. It's social satire about petty commercial exploitation of theatergoers. The remainder consists of advertisements for cruise lines, books on marriage and sexuality, and prominently, **Vogue magazine's Winter Fashions issue**—a direct marketing appeal offering discounts and bonuses for subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a AUER PANAMA CANAL 4" Had to Catch Him The farmer's mule had just balked in WEST INDIES iNeed Sheeslictenaty toa aot pope Teles et se WINTER CRUISES by. The farmer asked the physician i wWvell, give me a quaner's he could give him something to . And he swallowed it JANG | 28 Days mule. The doctor said he could, and, got to catch that mule FEB20 $175Ue | reaching down into his medicine Ladies’ Home Journal 16 Das | ‘ : MAR27 Sas ie ) ve the animal some powders. The y use locking the stable door after mule switched his tail, tossed his head the horse is stolen.” and started on a mad gallop down the PT should saysahavownnssliesveeyig road. The farmer looked first at the fly to lock it, The t come hack after ing animal and then at the doctor the amtomobile."—Washington Herald, The Winter Fashions Number of Vogue | — Jamaica ~~ — Bermuda __—~- _ Cuba 7 South America For Rates, Diagrams.ete, Small Graft Mr. Lewis Waller and his man- agement, being from London, take kindly to the idea of trying to make American audiences pay for their pro- grammes. This is done by the device of should be the first thing on your shopping list to-day. If you haying:so:ealled ©: souvenir" programmes want to know just what gowns, hats and wraps will be worn shoved at the audience by the young é : woman ushers, and making it difficult to at the Horse Show, the Opera and other social functions of the secure a regular programing. season you will find the whole answer in this number. It’s a No one has any objection to the sale A . of souvenir programmes in a decent great picture gallery of beautiful clothes. way if the information to which the pur- On your nearest newsstand ; price 25 cents. chaser of a ticket is entitled is made easily accessible without extra charge Our impoverished managers are at lib erty to do anything which will enable . : you may have the Winter Fashions Number and all them to extort a few extra pennies from nay have tl p nd a the public. The ushers are not busy sell the nine big Winter and Spring Numbers following it. ing programmes all the time and during You may have Vogue's big new pattern catalog, ¢ perform: ce th ry r{ up and . the performance they might go up and showing more than 300. Vogue models down the aisles of our Broadway thea- ' tres selling pink lemonade, gum-drops And a fifty-cent Vogue pattern certificate, good for and chewing gum any Vogue pattern By merely writing your name you may save a dollar And you may save one dollar. A Happy Marriage Send no money. Merely sign and mail the coupon Depends largely on a know! “i < cuge of the "whole ‘truth to-day. It will bring you about self and sex and their . . relation to life and bealth The Winter Fashions Number Il for $2 This knowledge does not |! . . all fo a come intellizently of itself, The nine succeeding numbers Andyouneed nor correctly from ordinary. : a every-day sources. Vogue's Pattern Catalog only write your name. SEXOLOGY A 50-cent Vogue Pattern Certificate ( d) Other patterns cost 15 cents: Vogue's cost by Wiliam MH, Walling, AM.. Bf.D.. impa: in a clear, 74 esteaot a Heparin " 50 cents. They are worth the difference. ,° wholesome way in one volume Allin one volume. F r v Write tor “Other People's A Cont Puritan Pub. Co., 776 Perry Bldg., Phila., Pa. comicbooks.com