Life, 1912-10-24 · page 33 of 48
Life — October 24, 1912 — page 33: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. The page promotes Jackson Automobile Company's new "Sultanic" model, a luxury six-cylinder automobile priced at $2500. The illustration shows well-dressed passengers in an open touring car with the tagline "NO HILL TOO STEEP / NO SAND TOO DEEP"—advertising claims about the vehicle's capability and reliability. The image emphasizes comfort, modern features (electric starter and lights were significant innovations), and social status. The satirical element, if any, is subtle: Life magazine's typical approach was gentle mockery of consumer culture and advertising claims. The exaggerated confidence in the car's capabilities ("no hill too steep") may gently poke fun at automobile manufacturers' grandiose marketing language. This represents early-20th-century automobile advertising during the industry's rapid expansion and the transition from novelty to mass-market commodity.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘WO Hill FOO STEEP. NO SAND\T00 DEEP Jackson “Sultanic”—a six— electric starter; electric lights The increased flexibility, the added power and It lacks nothing that a motor car should have, of smoothness of six-cylinder design, are now itself or in accessory details, to afford its pas- combined in the newest Jackson with the well sengers the ultimate degree of comfort, con- known Jackson comfort, and silence, and ease venience, and riding ease. of riding. The Jackson ‘‘Sultanic’’ comes to you as the log- ical result of eleven years’ progressive ex- perience in building good motor cars. As rapidly as production will permit, samples of It takes its place in the Jackson line, and among the ‘‘Sultanic”’ will be distributed among our worthy contemporaries, as a finished product representatives. —tlectrically started, electrically lighted, Please keep in touch with the Jackson dealer in completely equipped. your vicinity, so that you may test the car Those features which have long made the Jack- without undue delay. son famous are the basis of its design and construction. Meanwhile, write for the descriptive literature. Jockson * Sultanie"” —$2500 $$ horsepower, unit power plant; six<ylinder, long-stroke motor 44 138-inch wheelbase; 36x4!4-inch tires. Full elliptic springs, front and rear. Deep, roomy body with 'ro-inch upholstery. Gasoline tank under dash supplied from storage tank at rear, with pressure pump. Total capacity, twenty gallons. Electric starter, electric dynamo and I'ghting system, mohair top, top hood, ventilating wind- shield, specdometer, oil and gasoline gauges on dash, demountable wheels, extra wheel. wheel carrier, robe rail, foot rest, pump, jack, tire outfit and tools. Trimmings black and nickel. Seven passenger body. with same equipment, $2650. Other Models Jackson “Olympic” $1500—35 horsepower; unit power plant, long-stroke, four- cylinder motor abéxs¥-inches; 115:inch wheelbase; 3axs-inch ‘tires, Disco sell Starter, Trimmings, black and nickel. Complete equipment. ** Maje $18s0—Long-stro! uur-cylinder motor; 45 horsepower; inch wheel- base; 36x4-inch tires, Electric lights, with dynamo and storage battery, Complete equipment. Jackson Automobile Company, 1300 E. Main Street, Jackson, Mich. Its mechanical principles are those we have prov- ed and found right by years of use. —————————————————————————————— comicbooks.com