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Life, 1912-10-17 · page 37 of 44

Life — October 17, 1912 — page 37: what you’re looking at

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Life — October 17, 1912 — page 37: Life, 1912-10-17

What you’re looking at

This page is primarily **advertising**, not satire or political commentary. The dominant content is a large advertisement for Walk-Over shoes (center-right), which claims the shoe has "won its way over all the globe" and is "the chosen of the elect, the first choice of the earth's wise people." The ad emphasizes quality, affordability ($3.50–$7.00), and availability in stores nationwide. The left column contains a brief, earnest (not satirical) travel piece about Boston Common and the Public Garden, praising their historical significance and natural beauty. Below that is an advertisement for Club Cocktails by Heublein & Bros., using pseudo-scientific language about aging spirits to justify premium pricing. A small patent advertisement appears at the bottom. **For modern readers:** This represents early 20th-century magazine advertising—before modern consumer skepticism. The grandiose claims ("chosen of the elect") and appeals to status ("knowing buyers") are typical of period advertising. There is no discernible cartoon or satire on this particular page.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Boston Common and Environs Strolling through the Public Garden and the famous Boston Common, the untutored savage from the raw and un- polished West is awed and his wild spirit tamed by the magnificent harmony of nature and art. Everywhere the eye rests upon all that is beautiful in nature, while art has heightened the pleasing ef- fect without having introduced the ar- Ithas won “4 its way over ise tistic jim-jams of a lost and undone | 4 zi te world. Nee I: is a delightful place through which > e globe ! to stroll in the gray morning while the asics carly worm is getting his just deserts. \ There, in the midst of a great city, with : . le the hum of industry andthe low rum: 'HIS shoe is the chosen of the elect, the first choice of the ble of the throbbing Boston brain dimly ; ; earth's wise people—because they know it for what it is/ heard in the distance, nature asserts her- «ae . eee self, and the weary, sad-eyed stranger : In all civilized lands, in all leading cities, wherever you may ramble for hours and keep off the may travel, you will find Walk-Overs the favorite shoe of grass to his heart's content. F? Nearly every foot of Boston Common the most knowing buyers. is hallowed by some historical incident. : Seventeen thousand pairs of Walk-Overs are bought It is filled with reminiscences of a time : si reniog ist ae le hii eoahag Rea Walk into any Walk-Over store (they are almost every- where)and getfitted inthe Walk-Overway. Note thefinelines, : fathers. : In the winter of 1775-6 over one hun- feel them, test them, prove them—then you will understand! dred and ten years ago, as the ready 4 . ; mathematician will perceive, seventeen Lig) Consider your feet—and wear Walk-Overs. $4.50 and hundred redcoats swarmed over Boston $5.00 are the standard prices. Some grades as low as Common. Later on the local antipathy ; 0, oth $7.00—all good to these tourists became so great that =| $3.50, others up to $7.00—all good. — = Exclusive Walk-Over' stores or agen- The aging of a cocktail is as cies are established in all cities and towns necessary to perfect flavor cf of the United States and in the principal . e = cities of the world. as the aging of wine or whisky. Call on your local Walh- Over j The delicious flavor and aroma of dealer and see them for yourself © GEO. E. KEITH COMPANY Club Cocktails (ea ninncr sian owt te wt Won is due not alone to the precise Als blending of the choicest liquors obtainable, but to the fact that they are softened to mellowness by aging before bottling. Manhattan, Martini and other standard blends, bottled, ready | I to serve through cracked ice. Refuse Substitutes. AT ALL DEALERS. G. F, HEUBLEIN & BRO., Sele Props. Hartford New York they went away. They are still fied. A was cast in Paris, and is a bronze copy few of their descendants were there of a fountain designed by Lienard of when I visited the Common, but they that city. At the base there are figures seemed amicable and did not wear red representing Neptune with his fabled coats. Their coats this season are made pickerel of a large check, with sl Their wardrobe generally ber, life size; also Amphi ves in them, trite, Acis and Galatea. Surviving rela- ds a larger tives of these partics may well feel check than their bank account. pleased and gratified over the life-like The fountains in the Common and expression which the sculptor has so Public Garden attract the eye of the faithfully reproduced. ATENTS “4k 'tervRnep stranger, come of them being very beat But the Coggswell fountain is prob- oy pidin OS tepis tiful. The Brewer fountain on Flagstaff ably the most eccentric squirt, and one it with list of inventions wanted hill, presented to the city by the late which at once rivets the eye of the be- re ofkered es fave a eee Gardner Brewer, is very handsome. It (Concluded on page 2022.) 2021 comicbooks.com