Life — October 17, 1912 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“EEE? Cameron’s Great Car Find a “40” Like It There are 72 makers this year building Forties. For legions of motorists are de- manding cars of reasonable size and power. Each of these makers strives in some way to outdo the other. Asa result, some of the most luxurious cars ever built are now in the Forty class And prices on ‘‘40’s” since this war began, have been fairly cut in two. So some of the greatest values in Motordom now are in 4o- horsepower Cars. Find if you can, among our 72 rivals, any yalue that compares with this. 300 Improvements We have spent four years on the Michigan ‘yo. We have sent out and watched 5,000 cars. We have worked out some 300 im- provements. Our engincer-in-chief is W. H. Cameron, who has built 100,000 cars. For body designer we have John A. Camp- bell, whose body designs are used by kings. Each part and detail is built by an expert, | picked out by Cameron. After four years, the result is one of the greatest cars that ever went out from a factory. Electric Lights— Four Speeds Big Tires—All for $1,585 In the Michigan ‘‘40," W. H. Cameron reveals his splendid genius. He has given you safety, by making all driving parts sufficient for a 60 h. p. car. He has given you economy by using extra wide tires. He has given you comfort by his 14-inch cushions, by: wide, long springs, and by unusual room. He gives you the luxury of hand-buffed leather, and a 22-coat body finish. He gives you four forward speeds, extremely rare in cars under $3,000. He gives you elec- tric lights. And, by enormous output and model equip- ment, we have made it possible to give you all this for $1,585. What Other Car Compares? What other car in the whole Forty class gives you this much value? Make your comparisons. Watch all the costly features in which makers skimp. See if any car, built by able men, makes an offer this year which compares with this. That is the way to get the utmost from this war of Forties. Write for our 1913 catalog, and we will tell you where to see this car. Michigan Motor Car Company, Kalamazoo, Mich. Owned by the Owners of the Michigan, Buggy Company ‘Michigan “40” $1,585 With All These Special Features : Four forward speeds, like all lead- ing foreign cars. Electric lights with dynamo, Oversize tires—35 x414 inches. 40 to 46 horsepower. Cylinders—4 x54. Wheel base, 118 inches. Rear seat, 50 inches inside. Cushions, 14 inches deep. Centre control. Left side drive. Brakes extra efficient—drums 16x 21% inches. Springs 21 inches wide, 37 and 50 inches long. Firestone demountable rims with extra rims, Steering post, clutch and brake pedals all adjustable to fit any driver. Body finish 22 coats. Nickel mountings. Electric headlights, very powerful, 1234 inches diameter. Sidelights flush with dash. Windshield built in. Mohair top, side curtains and en- velope. Electric horn. $50 4-inch Speedometer. Foot rail—robe rail. Rear tire irons. Tool chests under running boards. An average of 50 per cent over-capac- ity, to allow big margins of safety. Self Starter Either gas or electric, furnished at moderate extra price. We do not include it because men differ about the type they want. comicbooks.com