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Life, 1912-10-17 · page 3 of 44

Life — October 17, 1912 — page 3: what you’re looking at

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Life — October 17, 1912 — page 3: Life, 1912-10-17

What you’re looking at

This is primarily a **patent medicine advertisement**, not satire. The illustration depicts a medieval knight on horseback encountering exhausted travelers by a roadside—a visual metaphor for Sanatogen as a "rescuer" of the weak and ill. The ad claims Sanatogen restores "nerve health" to those suffering from "nervous vitality broken down" and digestive problems. It cites endorsements from 16,000 physicians and includes testimonials from named professionals. The medieval imagery is purely decorative, chosen to suggest timeless, proven strength. This reflects early 1900s advertising conventions before modern medical regulation—making extravagant health claims with vague scientific language ("glycerophosphate," "nerve foods") was standard practice. The page is commercial promotion, not political commentary.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Copyright, 2912, Tre Bauer Cnemucat Co, New York Sanatogen brings new strength to those who have fallen by the wayside ITH nervous vitality broken down—digestion and assimilation impaired—men and women—their grip on life and success broken—fall by the wayside—victims of the stress and toil of our modern life. But every day, under just such conditions—more and more men and women are learning to appreciate the splendid help proffered by Sanatogen. When your nerves fly signals of distress—telling plainly that they need help—nothing is more welcome than Sanatogen—marvelous revitalizer of nerve health. Nerves have their own peculiar hunger—a hunger that must be always satisfied if you are to continue in health. When illness, worry or work drain the nerves, they become exhausted and starved—they must be fed to restore their health. The answer to nerve hunger is a food answer—Sanatogen. Its nerve foods—glycerophosphate and purest albumen—are eagerly taken into the nerve cells, there to revitalize and endue the nerves with energetic health. When you remember that 16,000 physicians have endorsed Sanatogen—in writing—that a multitude of noted men and women have found their nerve-health answer in its use—you will properly decide it is Jour answer. This Remarkable Book FREE We ask you earnestly to get acquainted with Sanatogen. Investigate our claims first if you like, and we sre only too s1ad to have you do'so; Ask your doctor about it, and in any cage write at once for our booky “Nerve Health Regained,” written in an absorbingly interesting style, beautifully illustrated and contain ing facts and information of vital interest to ycu. This book also contains evidence of the value of togen which is as remarkable as it is conclusive. Sanatogen is sold in three sizes, $1.00, $1.90, $3.60 Get Sanatogen from your druggist—if not obtainable from him, sent upon receipt of price Prof. Thos. B. Stillman, M.S., Ph. D., the well-known research chemist of Stevens Institute, writes: “The chemical unton of the constituents of Sanatogen ta 4 true one, representative of the highest #kill in the forma- ton of # ‘proauct containing phosphorus in the organie phospuate condition, and so combined that digestion and assimilation of Sanatogen aro rendered complete with the C. H. Stockton, Rear Admiral U. 8. Navy and President of George Washington University, writes: @e time ago my physician recommended Sanatogea used in my family. “After giving it a fair trial, Iam roughly convinced it 8 most excellent for the herves and an invigorating food tonic.” Harrison Fisher, the well-known artist, writes “I have used Sanatogen from the first of the year, and T find It a wonderful toale. I am recommending t'to overworked friends."" 1d, Iveraity, Doctor bonorts causa University tates In his contribution on “Typhus togen In a great number 1ces of metabolism which Were mainly of a ervous 0} . eurasthente ortgia), and have obtained excellent resulta.” Arnold Bennett, ‘the famous novelist. writes “The tonic effect of Sanatogen on mes simply wonderful.” Joha Burroughs, the distinguished naturalist and author, writes: “Lam sure 1 have been greatly benefited bj My sleep 1s fifty per cent. better than twas one year aga, and my mind and strength are much tmproved.” THE BAUER CHEMICAL CO., 24-E Irving Place, New York 1987 comicbooks.com