Life, 1912-10-10 · page 44 of 48
Life — October 10, 1912 — page 44: what you’re looking at
What you’re looking at
This page mixes advertisements with short humorous anecdotes typical of *Life* magazine's satirical format. **"No Expert"** (center-top) is a joke about an Italian immigrant laborer who greases his wheelbarrow without permission. When caught, he's scolded for not "sticking to his own job"—the irony being the boss then asks *him* about machinery, suggesting the boss himself lacks expertise. **"Typographically Speaking"** (bottom-left) is a cartoon showing a well-dressed man with a shotgun and hunting dog, captioned as "ready for the chase"—likely a visual pun on typography/typesetting that isn't fully clear from the image alone. The remaining content is **advertising**: Kelly-Springfield tires (left), Schlitz beer in brown bottles (center-right, emphasizing protection from light exposure), and a literary anecdote about Sir Walter Scott (left). The page reflects early 20th-century American leisure culture and immigrant labor dynamics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SE RRET Kelly- | Springfield Automobile | , Tires That extra mileage No Expert A gang of Italians were employed on a railway contract removing earth with wheelbarrows. While proceeding with his work one of the men noticed that the wheel of his barrow was squealing ter- ribly, and to put a stop to the noise he turned the barrow over, and was in the act of greasing it when the boss noticed him and shouted out: “Halloa, Pietro! Halloa the dickens are you goi ir! What “'m greasing my barrow, sir.” “Who told you to do that?” “No one, sir. I took it upon myself.” “Well, don’t let me catch you at it again. Every man here must stick to What do you know about ma "—Tit-Rits, own job chinery? Avacneox, having received from Poly- crates a large sum of money, lay awake two nights thinking of it. After this he | returned it, saying, “It did not pay for | the anxiety. you look for in tires}—— is found in Kelly- Springfield Tires be- cause our seventeen years experience has| taught us how to put it there. KELLY-SPRINGFIELD TIRE CO. 20 Vesey Street, New York h officestn New York. Chicago, Philadeiphla, Boston. St. | Detroit, Cincinnati, San Francisco, Los Angels. Buffalo, Balimore, Washington, Seattle. Clevelani!,” Atlanta apd Akron, O. Boss itubber Co. Den 0. Appel & Burwell Rubber & Tire Company, Dallas, Texas. Bering Tire & Rubber Co., Houston, Texas. SME is BROWN BOTTLES na taste vn that you sometimes detect in beer in light bottles. That taste is the result of exposing beer to light. Schlitz is brewed in the dark— filtered through white wood pulp. Perfectly aged, to prevent biliousness. Todd Rubber Co., New Hay ‘The Hearn Tire & Rubber Co. Sir Walter Scott and Constable Scott is known to have profited much by Constable's bibliographical knowledge, which was very extensive. The latter christened“ Kenilworth,” which Scott named “ Cumnor Hall.” John Ballantyne objected to the former title, and told Constable the result would be “ some- thing worthy of the kennel,” but the re- sult proved the reve Mr. Cadell re- lates that Constable’ ity boiled over so much at this time, in having his sug- gestions gone into, that, in his high moods, he used to stalk up and down his room and exclaim, “ By Jove, 1 am all but the author of the Waverly novels!” va Every bottle is Pasteurized. ‘When it reaches you in the Brown Bottle it is pure and wholesome. Order a case from your dealer today. See that crown or cork is branded Schlitz”. Z ch I That Made Milwaukee Famous, | comicbookMent rrr ersvy TYPOGRAPHICALLY SPEAKING Opee wi So Litter C,H. ST ANTIQUE TINTED, READY FOR THE CHASE 1k