Life, 1912-10-10 · page 42 of 48
Life — October 10, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertisements and literary content**, not political satire. The main feature is a humorous poem by Arthur Guiterman reviewing a novel called *Caviare* by Grant Richards (published by Houghton Mifflin). The poem satirizes **American stereotypes in British fiction**: wealthy American industrialists are typically given names like "Hiram," "Cyrus Gorham," or "Adoniram." The plot involves a poor English aristocrat ("Charles") winning over a wealthy American businessman's daughter by proving his worth—first through high-stakes gambling at Monte Carlo, then through stock-market speculation in New York. Guiterman's satire targets the **formula of Anglo-American romance novels** where class barriers dissolve through money and financial cleverness. The title *Caviare*—a luxury delicacy—suggests the book aims at "cultured taste" while following predictable plot conventions. The rest of the page contains period advertisements for Pears' Soap, Londonderry water, and French bulldogs—typical Life magazine content from this era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pile LJ chi oie ~e Natural Flesh Tints HERE is no improving on nature. When art essays to depict beauty, the nearer to hature’s own coloring it gets with its flesh tints, the more successful is the realization. This shows that only natural beauty is really effective. This was the prompting idea in the invention of Pears’ Soap a hundred and twenty years ago. It is a soap composed wholly of such pure emollient and detergent ingredients as the skin naturally and freely re- sponds to. Pears never spoils the natural flesh tints. It improves them, by keeping the skin soft, fine and pure. Its influence is so kind, beneti- cial and refining that its use means the preservation of the dainty pink and white of a per- fect complexion from infancy to old age. Pears is in accord with nature first and last. The skin Is kept soft and the complexion beautiful by using Pears which maintains the soft refined daintiness which Is nature's alone. The Assume, Rhymed Review Caviare Richards Mifilin Co.) This tells how handsome Mr. Charles, An English swell of great decorum, Released from monetary snarls The Yankee magnate, Cyrus Gorham, (By Grant Houghton, (Americans in British yarns Are mostly names like Hiram, Goliath, Wendell, Cyrus, Barnes, Melchizedek or Adoniram.) known by Young Charles's heart was quickly won,— Despite the charmer’s: low connee- tions,— By Gorham’s daughter Alison; But“ Pop Gorham raised objec: tions. “Right now,” he said, “Vd tell you It's not that I don’t like you, Sonny, But you're a loafer. S'pose you show That you can work and make some moncy.” So Charles gave up his idie rounds, His pleasant, desultory rambling, And won about five thousand pounds At Monte Carlo, coldly gambling. Suid next he took an ocean trip Yo this fair land of cocktail-drinking, Received a good stock-market tip And made five million, quick as win’: ing. While all the brokers gazed in awe He left the street of bull and bruin, To save his future pa-in-law From uttermost financial ruin. I don't pretend to grasp the plan That made our Charles so big a win- ner, But like, as well as any man, To read of what he had for dinner, His clothes, his friends, his deeds, his cha (He really is a charming fellow),— thor writes of things like that With lively humor, bright and mellow. And why the title, “ Caviare "? To make the critics, when they strike it, * Here's something over par For Cultured Taste like it.” we've got to Arthur Guiterman, Ir F ortoederey I — es wes xe —the best of all carbonated | table waters takes ae way up |/ in the granite hills of New Hampshire where nature brews this delicious, sparkling water. When you drink Londonderry at home you say, “My, this tastes good. Here's a water that is truly refreshing.” Londonderry is noted for its lightness. "You can drink all you will without that full feel- ing. It is a great digestive. It is an invigorator, it absorbs bodily waste and quickly re- moves it. Drink Londonderry with your meals. Drink it between meals. Drink it with your drinks. It's a royal blender—mellows the flavor of the liquor. Sparkling (effervescent) in three table sizes. Plain (still) in half gal- lon bottles, and other sizes if desired. If you have difficulty obtaining Londonderry locally, write us, and we will see you are sup- plied at retail prices. LITHIA SPRING Nashua, | Miss Mary Winthrop, Owner 'French Bull Dogs Puppies and Grown Dogs FOR SALE. Blue-Ribbon Stock. i | SHELTER ISLAND HEIGHTS, Telephone, 47 Shelter Island. NEVER-NEVER-LAND KENNELS From only Registered and You Remember FOREST and STREAM! The oldest and best gutdont publication for real outdoor people. Weekly: $3.00 a year. Hunting, Camping, Canoeing, Yacht Fishing, Travel, Sport, Adventure, Kennel, Trap Shooting. Special trial sabiciviice offer $1.00 for six months with our book “‘Game Laws in Brief,” giving Fish and Game Laws of every state in the Union and Canada. 1978 Forest and Stream Pub. Co. .°. 125 Franklin St., N.Y. comicbooon LONDONDERRY |] WATER CO. ll Cas, Cnartemasor ee <a a a es