Life, 1912-10-10 · page 39 of 48
Life — October 10, 1912 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large Palmolive soap advertisement that occupies roughly half the space. The small cartoon titled "The Boy and the Bomb" (upper left) appears to be a concluded story about class conflict: a capitalist blames a working boy for a building fire, but the night watchman replies the boy is "well paid for his trouble"—suggesting the boy was set up or sacrificed by his employer. The main content is the **Palmolive advertisement**, which uses pseudo-scientific claims about "Palm and Olive" oils to market soap for hard water, babies, and beauty. This represents early 20th-century advertising's appeal to maternal instinct and pseudoscience. Below sits "A Simple Code," a mild humor piece about a couple using handkerchief signals to communicate secretly since the father forbids their courtship—playing on Victorian-era restrictions on young romance. The page reflects 1920s concerns: industrial class tensions, consumer product marketing, and social propriety around courtship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: With Palmolive her daily companton, acdear eG! bt complexion willever inspire ahearly throb of pride mn €4 | tis (wo grealest words — Moy Wile FIIs sit WHEN EVE SAW J The Boy and the Bomb (Concluded from page 1973.) . In the glare of the burning building a H P 1 | house burried by, he saw the boy lying covert vanial nsstm — |Conquers Hard Water down. The night watchman came run- ning up. ‘The- capitalist polnted siernly dows Palmolive is able to do more than mere soap, because of two oi/s— “There's the one who did it,” he ex- Palm and Olive. These two oils are scientifically blended in Palmolive. claimed. ; This is why Palmolive is so different from any other soap. This is And the watchman, looking at the : : motionless face, rep why it produces a full, creamy lather in hard water as well as soft. “Sure, sir, thank God! your lives are Women have ever wanted such a soap—one that could be used saved; but he's well paid for his trouble.” with equal effect in a// waters. T. Le M. Palmolive thoroughly cleanses, then nourishes. The oils do this. — ~ Famous historical beauties used olive and palm oils for their com- = ee plesoas Today these two beautifying oils are 160 Pictures cores : lended in a pure soap—Palmolive. E Jar o' y Paar : : for 25 Cents Palmolive Cream Baby’s First Bath is in Olive Oil co, __ soe The first bath an infant gets is in olive oil—before water is al- oF jar of thie beauty-bringing lowed to touch the sensitive skin. | segepeamh. ao ihivcrontt ‘Then Nurse and Doctor prescribe Palmolive for the child’s future | y ; Tb ceimolire Sony ent || bath, For they know Palmolive contains the needed olive oil. Since Nee ee eet heart. Palmolive is the best soap for the baby’s delicate body, you may be ily recommend Palmolivo sure it is the best for yours. Cream. Unwrap acake of Palmolive. Observe the light green hue the oils giveit. There is no arti- icial coloring in Palmolive. Note the inviting fragrance—the dainty Oriental odor—the suggestion of rare oils and spices, It’s pure enough to eat! Palmolive Is rubbed right intothe pores, feeding as well as cleansing, and leaving the skin soft and velvety. Palmolive costs /ess at 1Sc than many mere soaps at a lower price, for it remains firm and compact even when reduced to the thinnest wafer. Your entire family will welcome Palmolive. AMISS 1S WOKSE THAN A MILE Make Your Home More Attractive Send twenty-fivecentsforLIFE’S handsome | 130-page catalogue showing miniature reproductions of pictures for framing, ranging in price from twenty-five cents up to ee. jfupon exaralnation, yoo think the catalogue is not worth 5 a " ., price, we will return the money. A Simple Code Syceemes Me oop e | Thats: the Send in stamps or cash to whole code—London Opinion. Send two 2-cent stamps for sample and free Price 15¢ booklet, “The Easy Way to Beauty.” B. J. JOHNSON SOAP COMPANY, 48¢ Fowler Street, Milwaukee, Wis. Emity: Why are you waving your Life, handkerchief ? - 17 West z2st St.. New York Axcetina: Since papa has forbidden Ac sho tiad = bee Tom the house we have arranged a code siuibesigldtiiailaniaianiiiainiamaieninabae - Z a of signals: painter left off painting and became a id to he re- in. And when it was Esty: What is that? phys Axcrtina: When he waves his hand- him, kerchief five times that means “ Do you love me?” And when I wave five in reply it means “ Yes, darling Easy: And how do you ask other of the healing art the ground covereth.” questions ? —From the Orient. PARIS ANNOUNCES THE SUPER-FIGURE REATED BY THE BINNER CORSET 8 East 45th St.. New York Why hast thou done this? plied, “The errors made in painting all eyes sce and scrutinize; but the mistakes 1975, comicbooks.com