Life, 1912-10-10 · page 36 of 48
Life — October 10, 1912 — page 36: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It contains three product advertisements from the early aviation era (likely 1910s-1920s): 1. **Curtiss Flying Boat**: Promotes Glenn Curtiss's new amphibious aircraft as "aeroyachting"—positioning aviation as the latest luxury sport, making automobiles and motorboats obsolete. The hyperbolic language ("greatest sport in the world") reflects the contemporary fascination with early aviation technology. 2. **Milo Cigarettes**: A simple endorsement claiming these cigarettes are the proper accompaniment to after-dinner socializing. 3. **Coeur de Jeannette Perfume**: Uses a romantic illustration and pseudo-philosophical copy about feminine allure to market the fragrance. The page reflects early 20th-century consumer culture and gender norms, with the perfume ad particularly representing period attitudes toward women's appeal and desirability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Try “Aeroyachting’— > the Greatest Sport in the World “Aeroyachting® in a Glenn, H. Curtiss New Model Flying Boat is the newest and latest. sport sensation. Puts automobiling and. motor boating “inthe discards Makes those long-popular means of locomotion seem as much thingsfofgthe past:as ithe ox-cart of our fathers. Curtiss xa Flying Boat : ul Ss. ~ Model) Bs yl g oa P -a@ practical: air and water craft Does bettersthant60° mil hour in flight and is safe. Rises and alights on either’ land or ‘water. ~ Strongly built, easily controlled, durable. You—with no knowledge of engineer- ing or mechanics—can lear to apaas ” + a CURTISS “AEROYAC "Tuition cost applied-on'purchase p eee Dept. D, Hammondsport,_N.-Y- Alto builders of Acroplanes and Hydro-Aroplaces. The ‘‘Different’’ Cigarette Fascination ‘What makes a woman fascinating to him is a question man cannot easily solve; and I am the ‘logical escort for the —this exquisite, alluring perfume—from Houbigant, Paris—"Coeur de Jeannette, after dinner demi-tasse of the epicure. makes her more sol—It therefore adds to her charm and to his perplexity. 'COEUR DE JEANNETTE —MILO | 2-02. Bottle—All Dealers—$3.15 Sample bottle for 20c, with name of this publication. PARK & TILFORD, 225 Fifth Avenue, NEW YORK Sole Agents in United States and C. THE SURBRUG COMPANY, New York