Life — October 10, 1912 — page 31: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

cheer a hat 2 [econ [se STARTING Sect t nT SES HIS is a history-making year. creating new standards. Oakland Platform FOR-1913 Men are talking of past records, achievements, policies and platforms. Automobile companies, like men, are making records; leaving their imprint; The Oakland is making automobile history and our p atform and message for 1913 are so vital and important that every one interested in automobiles should be acquainted with them. Our platform is sound, mechanically and artistically. Our platform is modern—progressive—for we have incorporated electric lighting and self-starting. The last of the motoring worries are over. no more inconveniences—not even little ones. 1912 was a great Oakland year. 1913 promises greater things. The Oakland car for 1913 warrants making this statement. We are going to build bigger cars, make improvements in refinements, in lururies, in riding qualities and for the comfort of the passengers, but in the matter of principle of construc~ tion we stand “pat.” The most important announcement we can make is the launching of an Oakland six-cylinder chassis and the building of a popular priced car which will be known as Model 35. These will be built in touring and runabout styles. We are convinced that the universal satisfaction given by 1912 Oaklands proves that the simple plan of construction adopted by us last year is true, both mechanically and in efficiency. No single car during the past year re- ceived the unstinted praise which was given the Oakland. No car displayed such wonderful progress, especially in the matter of body design, each model representing individuality and beauty found in but few cars, The marketing of an Oaklana Six was no small undertaking. We couldn't afford to market an experiment. It had to be a “Six” that would not only be leader and entitled to a place alongside the rest of the Oakland line, but be The Greyhound 6-60—the new Oakland Six- Cylinder Chassis has a wheel-base of 130 Inches, double drop frame, ualt power plant, cone clutch, inch upholstering, full nickel trim- equipped with electric Hahting and ch upholstering, Tull 4 equipped with electric lightin; In the 1913 Oakland they have been banished. You are trouble free— have enough superior points of its own to be able to claim more than passing attention. In other words, the new car had to be as distinctive in com- parison with the other Sizes on the market as have been Oakland Fours. And this has been accomplished. The new model has every right to claim recognition. There is a place for such a car on the market today The successful automobile manufacturer, with a desire to remain in business, cannot afford to take any chances with his reputation, especially if it is a good one. We do not propose taking any. The Oakland “Six,” like every other Oakland model, is offered with a full understanding of many superior points and advantages incorporated. 1913 Oaklands have many meritorious innov: tions. Every model will be absolutely noiseless. ‘The elimination of a num- ber of small metal parts and the substitution of aluminum steps for running boards makes this possible. Oakland motors are known for their quietness. Perfect lubrication, superior bearings and correctly cut gears have brought fame to our power plants. Oakland bodies, if anything, will be a little more distinctive than in the past —each model expressing individuality and harmony of lines. five-passenger touring car: at, cone ci single drop frame. uni Hoating rear power plant, selective sliding gear transmission. sitve cone clutch, demountable rims, full nickel aad equipped with a self-starter, at Modet 35 chassis, five-passenger touring car, fanition system, and a self-starter. There will be five-pa: wheel ‘hes, motor 3} x5, unit power mounted on this chassis four. five and seren- body, a close-coupled four-passenter body and plant, Dasseager bodies. and a raceabout fortwo. Price he Famous Sociable Roadster (three- passenger tires," demountable rims, gasoline capacity 15 Of all models, $2400.00. Model 45, seven-pas- senger Limousine: wheel-base. 120 inches. unit power plant, selective sliding gear transmission, cone clutch, Bosch magneto, $3000.00. Write for 1913 Oakland Literature and Name of Neai OAKLAND MOTOR CAR COMPANY, Oakland Boulevard, aN = 1967 fallons, Remy Ignition, electric Hghts with stor- age batter: $1075.09. three: nickel trimmings. single drop frame, re also bullding on this chassis a senger Sociable roadster at $1000.01 ¢ Dealer PONTIAC, MICHIGAN comicbooks.com