Life, 1912-10-03 · page 56 of 56
Life — October 3, 1912 — page 56: what you’re looking at
What you’re looking at
This is a straightforward advertisement, not political satire. It promotes Belle Mead Sweets candy from Trenton, New Jersey, published in *Life* magazine on October 3, 1912. The page features an illustrated woman in elegant Edwardian dress holding a candy box, appealing to early 20th-century notions of femininity and refinement. The ad emphasizes product freshness and purity—selling points for candy manufacturers of that era when food preservation was a genuine consumer concern. The text claims candies are never sold after losing "delicacy" and promises each box remains fresh "as when it was first packed away." This addresses real anxieties about food quality in an era before modern packaging standards. The image and messaging target affluent consumers who could afford premium confectionery as gifts or personal indulgence.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HEREVER you find Pelle Mead Sweets for sale you can be certain that they are absolutely fresh. None of our candies are permitted to be sold after their original luscious deli- cacy has gone. That is why every piece is just as fresh and sweet when you taste it as when it was first packed away in its box. Belle Mead Sweets are pure and wholesome. And they are delicious—so delicious that every box isa delightful and irresistible temptation till the last candy has disappeared. Al good drug stores BELLE MEAD SWEETS TRENTON, NEW JERSEY comicbookMeam