Life, 1912-10-03 · page 53 of 56
Life — October 3, 1912 — page 53: what you’re looking at
What you’re looking at
This page contains two distinct elements: **satirical cartoon and advertising**. **The Cartoon (left):** A sketch labeled "EXTRA!" promotes *Life* magazine's miniature edition. It shows a newsboy-style figure hawking the publication, inviting readers to request free copies by mail. This is self-promotional content—*Life* itself advertising its own product. **The Scene Below:** A domestic interior sketch (caption partially visible) appears to depict a husband receiving a compliment about his wife from a neighbor, with humor based on marital dynamics or social propriety of the era. **The Advertisement (right):** Martin & Martin bootmakers promote handcrafted shoes emphasizing quality construction—hand-tanning, hand-cutting, hand-sewing. The ad targets middle-to-upper-class consumers seeking luxury footwear and personalized service, with locations in New York, Chicago, and Paris. The page primarily functions as a **commercial vehicle** for *Life* magazine and paying advertisers, rather than presenting satirical commentary on political or social issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
t r > f y “EXTRA!” A free copy for Everybody who wants one of The Miniature Life Life is now sending out to his friends a min- iature copy, printed in colors, and full of the best things’ which have appeared in Life for many years. All you need to secure a copy of this issue (size 424 x §34) is to forward your name and_address and a two-cent stamp to Life, 17 West 31st Street, New York. Do You Know What True Shoe Service Is ? HE Martin & Martin Shoe Service successfully and Satis- factorily solves that long-consid- ered, difficult problem of per- fect shoes, plus intelligent shoe fitting. Every shoe displayed by ARTI & ARTI BOOTMAKERS FOR MEN AND WOMEN is individually built—as though to your personal last. Long-time oak-tanning rocesses, hand cutting, hand fitting, hand sewing—even to the buttonholes, which are finished by hand. A Martin & Martin Shoe will give you refined style, while our personal fitting service insures true foot comfort for a longer period of time, than any other Shoes you’ve ever worn. In our shops are displayed a complete line of Thomas Cort Fashionable Hand Sewed Shoes for every occasion of street, dress and_ sporting wear. Write for Brochure showing photographs of & new season's models, with particulars of our unique Shoe-Service-by-Post. Custom department in connection. Seven dollars and upwards MARTIN & MARTIN Bootmakers for Men and Women 1 East 35th Street comicbooks.com