Life, 1912-10-03 · page 48 of 56
Life — October 3, 1912 — page 48: what you’re looking at
What you’re looking at
This is an **advertisement page**, not satirical content. Life Publishing Company is marketing artistic photogravure prints—high-quality reproductions from hand-etched copper plates—priced at $1.00 to $2.00 each. The page displays seven sample images with dramatic, narrative titles: "Castles in Spain," "A Desperate Case," "A Miss Is Worse Than a Mule," "Temptation," "Trouble with the Sparkler," "What's the Use of a Girl's Being a Good Sailor?," and "Playing Bridge." These appear to be sentimental or humorous domestic scenes typical of 1920s popular taste—romantic moments, domestic comedies, and social situations. Artists credited include Balfour Ker, W.B. King, and Angus Macdonald. The advertisement emphasizes that these are "not cheap prints but artistic reproductions," appealing to middle-class consumers seeking affordable yet respectable home decoration. The emphasis on photogravure quality and hand-etched plates positions these as legitimate art, not mass-market kitsch.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“LIFE: Highly Decorative and Interesting Pictures CASTLES IN SPAIN ‘The old home and a dream of the new By Balfour Ker India Print, 22x 18 in., $2.00 Photogravure, 13x 20in. Pr TROVBLE WIT By B. Photogravure. WHAT'S THE USE OF A GIRLS BEING 4 GOOD SAILOK ¢ By W. B. Ki India Print, 22x 18 in Photog 1sx20in. Price Not cheap prints but artistic reproductions All printed in genu- ine photogravure, from hand etched copper plates. Sent prepaid upon receipt of remit- tance. Chor, Lite Pub. Co. A DESPERATE CASE By Balfour Ker Photogravure, 20 x 15 in., $1.00 TEMPTATION By Angus Macdonal! Piotogravure, 15 x 20 in., $1.00 PLAYING BRIDGE By Balfour Ker Photogravure, 15 x 20 in. Price $1.00 LIFE PUBLISHING COMPANY, 17 West 31 Street, New York 1928 cT and ker snow, sivesas your de MORR Makers