Life, 1912-10-03 · page 46 of 56
Life — October 3, 1912 — page 46: what you’re looking at
What you’re looking at
This page contains two main elements: **Left Side:** A fitness/health advertisement from Annette Kellermann, a real swimmer and actress, promoting her body-building system. She claims her method can redistribute body weight to specific areas (hips, waist, limbs) and improve overall health. This represents early-20th-century fitness marketing—note the appealing to women's anxieties about appearance and the grandiose claims typical of the era. **Right Side:** A satirical "Blue Book for Playgoers" defining theater industry terms. The humor targets pretentious theater culture: a "Manager" is someone who produces plays but actually just hires stars and fires critics; "Public" is an imaginary audience without sense or humor; and "Author" is someone whose ideas a manager rewrites. The satire mocks how theater production prioritizes star power and profit over artistic integrity—a critique that remains relevant today.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ol log [ah - Reduce a Increase Your Weight -Improve Your Health---Perfect Your Figure Become my pupil and I will make you my friend. Devote “but fifteen minutes daily to my system and you can weigh what Nature intended. You can reduce any part of your figure burdened with superfluous flesh or build up any part that is undeveloped. The effect of my system can be concentrated on your hips, waist, limbs or I Save any e , practisec any other part of your body. vat My system tends to make a figure perfectly proportioned throughout— a full rounded neck; shapely shoulders, arms legs; a fine, fresh com- plexion; good carriage with erect poise and grace of movement. You Can Improve Your Health My system stimulates, reorganizes and regenerates your en- tire body. It helps you to transform your food into good, rich blood. It strengthens your heart, lungs and other organs, conquering all weaknesses and disorders and generating vital force. My latest book, ‘The Body Be be read by every woman and J u to you free. It explodes that lack teach. In child hood Iwas puny and deform- ed. I have overcome all weaknesses by my own natural, drugless methods. Millions of people have scen in me a liv- ing demonstration of my unique system of health- culture and_ body-building. If you are weak, nervous, fat, thin, unshapely, tired, lacking vitality or in any other respect not. at your very best, I can surely be of service to you. MY GUARANTEE With my free book, " The Body Beautiful,” which is fully < illustrated with photographs of myself explaining my aystem, | give full particulars of my Guarantee Trial Plan, whereby you can test the value of my instruc- tion without risking a single penny. Send 2c stamp for ‘‘The Body Beautiful’ and Trial Plan to-day ANNETTE KELLERMANN, 12 were st2t'S220tt New York utiful,” should sen tt ry woman vigorous, heal- thy and at- tractive. Who's Who at the Theater (A Blue Book for Playgoers) Manager—One who produces plays \ “ Producing " a play involves engaging | a star, engaging a cast to support the star, selecting a play to fit the star, changing the title, rewriting the first act, cutting out the second, designing the scenery and costumes, announcing the result as the “greatest play of the century,” giving the good seats to the speculators (q. t.), hiring the elaque, excluding the critics (q. ¢.), and then wondering why the blamed thing failed. The reason managers attend personally to all these matters is be : cause people could do. them is the kind they buy. so much better. ‘There are two kinds of managers— syndicate" man- agers, who book through Klaw & Er- langer, and “ independent ” managers, who book through Sam S. & Lec Shubert, Ine. Public—An imaginary division of the human race, for whom plays are sup posed to be written, produced and other “Tr’s all in the flavor,” be- sides being ““99}9! @ pure.” Although “124 years o! it hasn't disappointed yet.” “Ask the man who's had one.” “There's a reason” —and Skillfully blended of the acted. Has no sense of humor and choicest ryes. Aged in wood. cannot reason, Will believe anything Tt your dealer should not | it is told. Is very timid and falls an happen to have it, we'll send itto youthrough him at usual prices. Write Stewart Distilling Co. Phila. New York Balto. casy prey to speculators (q. v.). May be found behind a post in the seven teenth row. Sce Tired Business Man and Matinee Girl. Author—(1) A person who furnishes the ideas around which a manager writes a play. (2) The only man who knows the plot of a musical comedy. 1926 Star, Male—(1) A talented actor (very rare). (2) An actor who looks well in crening clothes. (3) An actor who pays for the production of a play. Star, Femate—(1) A (rare). tidious. talented actress (2) An actress who isn’t fas. Actor (Actress)—A person employed 1+ make a star shine by comparison. Critic—One who makes his living by at tending theatrical performances and telling what he thinks of them—so far as the postal authorities will allow There are two kinds of critics—good critics, whose opinions coincide with our own, and bad critics, whose opin i ens ¢ Cm Ay Gn ff S 9 Sen VOGUE MAKES PATTERNS HEY are the most ex- pensive patterns made —and the cheapest. Expensive because they cost §0 cents instead of 15 cents. Cheap because they are hand-cut instead of ma- chine cut, stylish, easiest to use, individual, distinctive. To any woman who appre- ciates distinction in her dress Vogue makes this SPECIAL OFFER Sign and mail to Vogue the cou- N. ponattached. Vogue will send N "you its pattern catalog and a \ © special offer by which you 2S. may have free the pat- Stern for the attracti \_ adaptation of the Robespierre collar pictured above. VOGUE In NEW YORK comicbookee ut |