Life, 1912-10-03 · page 4 of 56
Life — October 3, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily **promotional material** for Life magazine's upcoming "Outcast Number." The top cartoon depicts figures descending a staircase, illustrating the title question "Are You an Outcast?" The left side features a caricatured figure labeled "Awful!"—a character in formal dress appearing distressed, with text warning that an "Awful Number" is coming and promising the magazine will "be firm" about placing it on schedule. The bulk of the page advertises a miniature pocket edition of Life available for two cents (postage stamp), described as printed in colors with "best things that have appeared in LIFE." The satire appears to playfully mock social outcasts while using that theme to promote subscriptions. The "awful" characterization seems tongue-in-cheek rather than genuinely insulting—typical of Life's humorous approach to selling issues to readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Are You an Outcast? Next week will usher in the Outcast Number of LIFE. In order to avoid this super- latively sad, but intensely human num- ber, be careful and do not send in your subscription at once. If you did you might Yo Special Coupon become a regular “Enclosed a find One subscriber. ; Dollar (Ca- an $1.13 For Two Cents Foreign, $1.26) : or In the form of a postage stamp you three months to will receive by mail a copy of the Miniature LIFE, if you send your address. This is a pocket-edition, printed in colors, and full of the best things That Awful Number of LiFe is that have coming! We haven't dared to place appear- it on our schedule yet. We may re- lent. But, No! We shall be firm. Expect it soon ! are Un rect not" thon LIFE. LIFE, 17 West 31, New ONE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.) comicbooline ut