Life, 1912-10-03 · page 21 of 56
Life — October 3, 1912 — page 21: what you’re looking at
What you’re looking at
This page mocks the "New Thought" spiritual movement popular in early 1900s America. The satire centers on "Swami Baa Baa," a fictional guru who promises followers they can control reality through mental concentration and mystical formulas. The joke: gullible disciples—including a Christian Scientist and an author of "Astral Ecstasies"—abandon ascetic practices to indulge in cigars and champagne, now justified as "spiritual." A letter from a follower claims the Swami's teachings let him manipulate his wife into having whiskey ready, which he frames as proof of newfound power. The satire's point: New Thought claims to transcend material reality, yet practitioners use it to rationalize physical pleasures and gain petty control over others. The three portraits below ("Molders of Dramatic Art"—Molière, Shakespeare, "The Syndicate") likely suggest this spiritual fad is mere theatrical performance for profit.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a -LIFE- 1905 Baa Baa Now Acknowledged Supreme! If you would be monarch of your own soul, which includes universe and all tatvic harmonies, don't wait, but take advantage of greatest psychic opportunity ever offered. You give up nothing; you add to all habits and grow spiritual. At you monarch of all you survey? Do you carry the universe in your own soul, and do the remotest tatvic harmonies respond to your slightest: impulse? Yesterday was gala day in our Vibration Parlors Swami Baa Baa was acknowledged by all to be supreme. Disciples of New Thought from all over the country— from Pasadena and Peoria, from Bayou Sara and nether- most Wisconsin—all came to render him hom “We are all amateurs.” acknowledged H« Kisselming, author of “Astral Eestasies,” whose vibrant io Splicer hook has changed the life current of many a discordant spirit. “Mere I have been living like a Siberian monk, just because I supposed that all power could come only to him who denied himself the few physical comforts that have hitherto heen common to hoi polloi. Now 1 make a practise of smoking thirty cigars a day, and T never go into the silence without taking a quart of champagne. Great is Swami Baa Baa!” A prominent Christian Scientist said “All is still mind, of course. Have a cigarette? I find I derive a positive astral and auric enjoyment from smoking these little things, and, would you be- lieve me, they place me in higher touch with the harmonic realities. But to think we should never have thought of this without Baa Owing to the power of the Swami, however, we are now about to announce another step, beyond the mingling of the physical and the mental; all who care to take a course of a few lessons will not only be placed en rapport with the unknown universe, but will also be monarchs of the phenomena of existence. By this we mean all the daily things which seem to be real, but are not. For exampl ,¢ insulted by a Custom House officer you have but to concentrate for a moment on any bright, shining object, and then fix him with your eye, while re- peating to yoursclf the secret variations of the syllable Om (formula supplied at this office), and you have him if you are about to in your power. All visible things will obe your bidding. Here is a letter just received from a novitiate “Dear Oro Swami You are all to the good! This morning I came home at about three o'clock. My wife was waiting for me. I knew it. Before going upstairs I concentrated on the door knob, went into a preliminary silence, saw a red and blue dise with a yellow rim, and then, con- fident in my new power, I sailed upstairs and found my wife waiting for me with a box of pure Havanas and a large, cold highball. It's wonderful! 1 feel myself growing more spiritual every day, while at the same time I have the reputation for the best sport in the neighborhood—and every one respects me! All due to your lessons. Jack Up to the present time every disciple of new thought or psychic development has had to bear the insults and extortions of this world; the best that could be done was to assume that the world is unreal. The Swami teaches that we can bend all these unreatities to our own wishes The idea is so simple that it seems strange no one has ever thought of it before. No one but the most advanced MOULDERS OF DRAMATIC ART comicbooks.com