Life, 1912-10-03 · page 10 of 56
Life — October 3, 1912 — page 10: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement** for Kelly-Springfield Automobile Tires, not political satire or editorial content. The ad occupies most of the page. The image shows a woman in early 1900s dress sitting inside a large tire, with an automobile full of passengers visible above. The accompanying text contrasts buying generic tires (where you "pay for materials and hope for service") with Kelly-Springfield tires, which allegedly offer superior rubber composition backed by "seventeen years of tire-making experience." The woman-in-tire visual is simply a product showcase designed to highlight the tire itself as the focal point. There is **no satire or political message**—this is straightforward brand marketing emphasizing quality and reliability to early automotive consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
2 ky) | Kelly- Springfield Automobile Tires When you buy tires you pay for materials and hope for service. When you buy Kelly-Springfield Tires you get exceptional serv- ice because you get excep- tional materials. It is the best rubber composition backed by m2 seventeen years of tire-making experience and by adetermination to make good tires. The name “Kelly-Springfield”’ has identified the best in tires since rubber was first applied to wheels. Kelly-Springfield Tire Company, 20 Vesey St., New York Branch Offices in New York Philadelphia St. Louis Cincinnati Los Angeles Baltimore Seattle | Akron, O. " — Chicago Boston Detroit San Francisco Cleveland Washington Atlanta Buffalo Boss Rubber Co. Appel & Burwell I Rubber & Tire Co. Bering Tire & Rubber Co. Todd Rubber Company ‘The Hearn Tire & Rubber Co. Denver,Colo. == ————SODailas, Texas. = S—s—*=~*~S*‘*@RX stony, Texas New Haven, Conn, Columbus, 0. comicbooks"eom