Life, 1912-09-26 · page 38 of 48
Life — September 26, 1912 — page 38: what you’re looking at
What you’re looking at
This page mixes satirical literary quotations with period advertising. The left column features 18th-century verses by Jonathan Swift and Richard Porson mocking clergy and religious hypocrisy—bishops abandoning church duties for secular power, divinity scholars ignorant of theology, and ineffectual preachers. The humor relies on intellectual satire typical of *Life* magazine's educated readership. The top depicts a domestic scene labeled "Sauce for the Gander"—likely illustrating marital discord or comeuppance, referencing the proverb "sauce for the goose is sauce for the gander" (equal treatment). The dominant right-side advertisement promotes Schlitz beer in brown bottles, emphasizing sterilization, purity, and protection from light damage—marketing appeals reflecting early 20th-century concerns about food safety and hygiene. The "Milwaukee Famous" tagline references Schlitz's Wisconsin brewery dominance. The left advertisement for Dr. Jeanne Walter's rubber corsets promises to reduce body fat through compression garments—reflecting contemporary (and problematic) beauty standards and the era's dubious medical device marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
That part of the body of male or female, opposed to a good figure, uncomfortable, and useless, but which can be easily and speedily REDUCED BY WEARING Dr. Jeanne Walter’s Yauuoas Medicated Rubber Garments Dr. JEANNE WALTER, ,, Bert, West 34th St, Inventor and Patentee “sew yore Representatives On Seeing a Worthy Prelate go Our ot Church in Time of Divine Service, to Wait on the Duke of Dorset on his | Coming to Town Lord Pam in the church (could you think it?) kneel’d down, When told that the Duke was just come to town— | His station despising, unaw'd by the place, He flies from his God to attend on his Grace. To the Court it was fitter to pay his de- votion, Since God had no hand in his Lordship's promotion. Jonathan Swift (1667-1745). (Lord Pam whs Josiah Harte, Bishop of Kilmore, and afterwards Archbishop of Tuam.) On a Fellow of Trinity College Here lies a Doctor of Divi Who was a Fellow, 100, of Trinity; He knew as much about Divinity As other Fellows do of Tri —Kichard Porson ( 1808). Written on a Window at Chester The church and clergy here, no doubt, Are very near akin; Both weather-beaten are without, And empty both within. —Jonathan Swift (1667-1745). On a Dull Preache: Though a railroad, learned Rector, Passes near your parish spire, Think not, Sir, your Sunday lecture E’er will overwhelmed expire Put not then your hopes in weepers; Je SAUCE FOK THE GANDER The Brown Bottte={ keeps Pure Beer—==| “Schlitz in Brown Bottles” has a full, fine flavor which brings to you the taste of the barley and the hops. It has the sparkle and life due to a perfect yeast. The freedom from germs shows careful sterilization. It does not cause biliousness or ferment in your stomach, as it is properly aged be- fore leaving the brewery. The Brown Bottle insures absolute protec- tion against the damaging effects of light. a Order a case from your dealer today. See that crown or cork is branded “* Schlitz’? er res Solid work my road sccures ; e That Made Milwaukee Famous. 1874 comicboo!